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I can write, which is a good starting point for developing a business! I’ve worked for many business publications, many of which concern the internet, start-up businesses and e-commerce; this expert knowledge certainly helped with our formation of a business plan. I’ve also worked for many e-commerce ventures directly, learning about campaigns they’ve had which have worked (and of ones that were costly but failed). I am also a shopaholic. However, I’m not very creative – I’ll admit this. But then, this is why I have to visit craft fairs – to buy gifts I’m not capable of making myself! Georgena: I think it’s fair to say I know which end of a PC to use! I remember when the internet was mainly used for academic and military purposes, watching and trying to keep up with the development of the WWW

82 | ukhandmade | Summer 2010

has been a full time job in itself - although I have to admit to not particularly liking IT, it was just something I fell into. I have always been arty and creative, but due to a million and one excuses, have never really found the right craft for me. I love visiting art exhibitions; other people’s creativeness makes me feel quite envious sometimes, I know deep down inside me there is an artist trying to escape!

How did you get the word out about WowThankYou during the launch?

Lots of ways! The artisans listed on WowThankYou ‘flew the flag’ and mentioned us on their own websites and blogs. We Twittered, used Facebook, and used family, friends and business contacts to tell everyone they know about us. We

also sent out a launch press release to every UK-based home and leisure magazine and editors of home/ lifestyle newspaper supplements, as well as distributing the release to agencies who syndicated it around the globe.

How do you continue to market WowThankYou in a competitive marketplace?

We have lots of marketing campaigns underway – some involving third parties, some which are mainstream (‘typical’) marketing, while also working on a few totally unique and quirky campaigns. We don’t want to give too much away, as walls have ears ... but we accept that there’s no point in having a fantastic website if we don’t attract visitors and customers – and all our efforts are aimed at driving traffic to the site. Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126
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