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our waste down to a single bin. In 2010 we intend to send nothing whatsoever to landfill. This is a challenge because some products have little or no information about what materials are used in their production, meaning that we cannot easily responsibly dispose of them.

How do you cope with the excessive packaging used on goods by supermarkets (in particular)?

We buy fruit and vegetables loose. We take our own containers when we buy deli based food. We tend to use our own local butcher, who is very supportive. We also grow a lot of our own vegetables and recommend the use of box schemes.

When you choose a gift for someone, do you always choose it with packaging and general

manufacturing method in mind?

We tend to not buy presents with excessive packaging, for example Easter Eggs. Toys can be particularly difficult in terms of excessive packaging. However, as our daughter gets older, we have more options, for example for her most recent birthday she was given a rabbit.

How do you maintain balance in your life between work and play?

The greatest difficulty was to learn the different available techniques for recycling and re-using. Once those are mastered it becomes a natural part of your life and so you don’t really notice it.

Do you ever get any negativity towards your campaign?

We do get some negativity; however, 99.9% of people, who leave

comments on our sites, are very positive towards us. We did see a lot of negative reactions after we received national media attention about our campaign. This negativity usually comes in the form of being accused of lying about our achievements, or being ‘do-gooders’.

Tell us a little about how you get your word out, i.e. your website and blog?

Our website and blog have grown over time. I do the PR for the site and we have had a lot of media attention. We have around 100,000 international visitors per month.

Where do you see yourself in the next 5 years?

We aim to spread our message further by working with schools, transition towns and local families.

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