Mass media 101
and Taiwan, but these measures have been largely ineffective and many Chinese viewers have access to programmes in Chinese from broadcasters such as CNN and Star TV. Cantonese speakers in southern China were ahead of their northern compatriots and had regular access to Hong Kong television programmes long before the handover in 1997.
Radio was by far the most common broadcast medium in the early years of the PRC and, although television is now almost universal, radio has experienced a new lease of life. There is still heavy coverage of political news but it is now possible to listen to popular music for much of the day. Among the most popular programmes have been innovative phone-in shows which address personal and social matters that were almost completely neglected by the traditional media. Some of these programmes are hosted by agony aunts whose forthright style has turned them into national stars – because callers can be anonymous, there is free and frank discussion about many controversial issues.
New media
The internet is popular and some estimates suggest that access is now available to as many as 100 million people, although even this fi gure would mean that less than one-tenth of the total population of the country is able to access the web. Internet sites are monitored regularly by the authorities and many are blocked either permanently or temporarily if they are considered to be morally or politically suspect or otherwise unsuitable. There are also government restrictions on the growth of internet service providers. There are many websites in Chinese, both in simplifi ed and traditional characters, which carry news and comment on the Chinese world, some of them extremely well informed; among the most popular search engines are Baidu, Sina and Sohu. There is also material for entertainment and much that is of a sensational or trivial nature. Access to the internet is possible through internet cafes, although these often seem to be monopolised by teenagers playing online video games. Internet cafes are also subject to periodical crackdowns by the authorities whenever there are government concerns about unsuitable material being placed online.
The government is not solely concerned with the possibility of Chinese citizens having access to Western ideas on the internet. There is also a worry, voiced by the Deputy Director of the Chinese National Administration for the Protection of State Secrets, Cong Bing, that the internet could be used to leak state secrets, which are, as has been argued, defi ned far more broadly in China than they are in the West. Cong Bing specifi cally referred to the use of bulletin boards, chat rooms and newsgroups on the internet as channels through which classifi ed information could fi nd a way out of China.3
Despite the continuing restrictions there has been a signifi cant reduction in government control over the media during the reform period and, at the same time, an increase in cynicism about the offi cial media. However, the products of the newly emerging media are often of low quality and offer content that is trivial and ephemeral.
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