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HogsBack Vintage Lager

They have a great story about how they got started. They have an even better beer. It all began with four beer-loving guys from Ottawa who had been friends for a long time. They liked getting together over a pint or two. One night, while having a beer at a brew pub, one of them (no one can remember exactly who) said: “Hey, we can do this!” After that, what started off as a pipe dream turned into something serious. The four guys, Paige, Jerry, Frank and Mark, launched the company and their beer started fl owing in the spring of this year. But it wasn’t something that happened overnight. Once they hatched the idea, the work began. They had to do their homework. They had to fi nd out what makes a truly great beer. They spoke to experts in brewing and in business. After several months of market research, beer tasting, fi nancial assessments, and brewpub visiting, they fi nally began to see it was an idea that would really work in the Ottawa area.

It was time to come up with a name.

They tossed it around for several months and fi nally decided on HogsBack, from the famous Ottawa falls of the same name. The Hog’s Back area of the Rideau River was a critical location in the building of the Rideau Canal. So the guys fi gured it didn’t get much more historically signifi cant than that. And also, to tell the truth, they just liked the sound of it.

But after the name was the next huge question. What kind of beer would it be? They decided to go with a popular lager. They kept coming up with the description: “a little more fl avour, a little more colour.” They began working with a brewer who helped them develop their recipe. They brewed three batches and got it pretty close to where they wanted it to be. From there they took the sample and recipe to Cool Brewing in Toronto. They worked with Michael Duggan, master brewmaster. He took them the last mile to their fi rst production batch. Their initial offering is a European-inspired lager. It’s got a little more colour than the typical North American lager you might be used to, and it has a crisp, superior fl avour derived from premium ingredients combining three malt types.

Currently, HogsBack beer is served in Ottawa-area locations you might already know, but check the website regularly; they’re adding new locations weekly:

✓ The Wellington Gastropub 1325 Wellington St., Ottawa

✓ The Cheshire Cat Pub 2193 Richardson Side Rd., Carp

✓ Bin 790 Bistro Tapas & Wine Bar Kanata Centrum, 790 Kanata Ave., Ottawa

✓ The Black Tomato – 11 George Street, Ottawa ✓ The Black Dog Bistro – 5540 Main Street, Manotick

The HogsBack Brewing Company offers a traditionally brewed craft beer alternative to the standard industrial beer from other places… places you might not even know. You gotta try it…and then tell the HogsBack guys what you think of it.

www.hogsback.ca

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