SHOW INFO Zuchex
Zuchex: Putting Turkey on the map
We fi nd out more about the approaching 21st Zuchex International Housewares & Gift, Electrical Appliances Fair held in Istanbul, Turkey
Show organisers Life Media are continuing to apply its experience in fair organizations of over 10 years with the international trademark Zuchex Housewares & Lifestyle Fair. The International Zuchex Houseware & Gift Fair, Electrical Appliances fair, held between 24-27 September is focused on bringing 2011 trends and innovations of the market to a valued audience. The show boasts being one of the top market-focused shows in Turkey and one of the top three worldwide in its sector. The show benefi ts from being able to strike a balance between traditional and modern product in its offering. Its geographical location also makes it a convenient blend of both east and west in terms of cultural infl uences on product and design.
Historically, Istanbul has been known for being a transition point between the east and west worlds of Silk Road, and still today keeps this tradition alive. Combine this with the rich heritage of Asia. Turkey is transferring its colours to new centuries by means of the rich culture of the region from east to west and north to south. As the European Capital of Culture in 2010, Istanbul is recognised as a melting pot between the East and West cultures, combining the rich heritage of the past with the modern feel of the west and its technologies and style.
Show organisers Life Media are inviting visitors to share all the opportunities presented by this geography, and to greet you with both the country’s cultural richness and economical aims at 21st Zuchex fair. Visitors to the show will be able to see the best selections of the whole year from kitchenware, glassware, plasticware, porcelain, ceramics & stoneware to cutlery, stainless steel cookware, silver plated products, tabletop products, tableware, home textiles, giftware and electrical appliances. According to the denotation, the world ‘glassware’ means goods that are made of glass, porcelain and similar material. Every kind of kitchen and tableware, vase, curio, decorative appliances as well as porcelain, ceramic, crystal, aluminium, stainless steel, fall within glassware section. World glass production has been estimated
at approximately 110 million tons in 2005, with the majority of glass production occurring in both Europe and Asia. For this reason, Turkey serves as a literal and metaphorical geographical bridge between the product to be found in both Europe and Asia. Zuchex being focused on glassware product can bring together the best from both the east and the west. Zuchex does not only show you the wide view of glassware and housewares concept, but also brings you the most important and famous companies from all over the world such as Italy, Germany, Egypt, Greece, China, Japan, Iraq, England and so on. The 2009 show saw more than 20,123 visitors and 353 exhibitors in a 45,000sqm exhibit
48 TABLEWARE INTERNATIONAL
space. The international presence at Zuchex for last years show was 35 foreign exhibitors and 1,605 foreign buyers. The constant introduction of new companies to the fair year on year ensured a varied product mix with an increasingly international infl uence. With the shows efforts in worldwide advertising, many people are willing to visit Zuchex and the business community will be waiting for them to undertake new relationship. The one and only chance to get in this treasure is passing through Zuchex International Houseware & Gift Fair. Many different companies will be present from each corner of the world and you will fi nd the chance to meet the leaders and professionals in the market - housewares, glassware, tableware, giftware, home textile, decorative furniture, bathroom& kitchen accessories, lighting & chandelier business’ most famous and high quality manufacturers will be there, waiting for you. Huge product variety, high quality and compatible price are the keywords for Zuchex and its exhibitors. Whether you are an exhibitor or visitor, be sure that you’ll inspire from it.
www.zuchex.com
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