7
ANALYSIS
Even ahead of the latest tranche of
openings, Kingston reports that the refurb has had a big impact on St Enoch, with some weeks seeing footfall up between 40 and 60 per cent year-on-year. “We’ve been careful not to alienate our old St Enoch customer, but we’ve increased our penetration of the ABC demographic by 10 per cent,” he says.
“We’re beginning to capture the Buchanan Street shopper.” Even with the new space, voids in the
centre are only running at 8 per cent. “It’s taken longer than we’d have liked,” admits Kingston, “but we’ve been careful to do the right deals. “We’re realistic on lease terms, but the most important thing is that we’re now
seeing competition for units – something which wasn’t the case nine months ago.”
Find out more:
For more information, please contact the author or visit the website:
www.shopping-centre.co.uk/marketing graham.parker@
jldmedia.com
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