FEATURE: SCEPTRE Awards
Michelle Moffitt, The Chimes, Uxbridge
Several innovative campaigns have been employed over the last 12 months as part of a rebranding exercise at the centre, including a branded VW van to raise awareness of the fashion offer.
Sarah de Courcy Rolls, The Mall Romford
Since being appointed in 2007, Sarah de Courcy Rolls has raised dwell time with mall events and worked with local press and radio to increase publicity. Retailers are encouraged to get involved in the centre’s marketing without compromising brand identity.
Melanie Beck, thecentre:mk
Melanie Beck launched a campaign that shifted the focus onto shoppers from secondary and tertiary areas. Dwell time and footfall rose with no increase in budget, and PR value exceeded £10m for the first time with a broadcast of Question Time from thecentre:mk.
Marsha Forster-Brass, Westfield Derby
Marsha Forster-Brass has led her team to deliver significant increases in footfall, dwell time and web visits by targeting groups such as students. A fashion campaign last spring resulted in £86,000 incremental spend.
MANAGING AGENT OF THE YEAR
The turbulent Irish market prompted a rigorous review of service charge costs and a fresh ‘bottom up’ approach for Bannon’s 2010 budgets.
Cushman & Wakefield
An innovative and enthusiastic team focuses on building long-term client relationships, with the longest lasting for in excess of 25 years.
DTZ Sherry Fitzgerald
DTZ Sherry FitzGerald sets out to add value by regularly re-tendering services. A recent retender of M&E services saved 20 per cent across the portfolio.
For the 12 months to 31 December 2009, total turnover across Realm’s portfolio grew by 2.5 per cent and bad debt was reduced by 44 per cent.
Smith Young Partnership
Throughout unprecedented retail turmoil, Smith Young achieved a void rate of less than 1.5 per cent of GLA, significantly below UK industry averages.
YOUNG ACHIEVER OF THE YEAR
Sponsored by Europa Services
Samantha Martin, Speciality Leasing Manager, Bluewater
Samantha Martin has played a key role in maintaining Bluewater’s
SHOPPING CENTRE May 2010 www.shopping-centre.co.uk
reputation for quality commercialisation activity, introducing 13 bespoke kiosks in the last year.
Paul Plumbley, Portfolio Car Park Manager, Gunwharf Quays
Paul Plumbley’s drive and ambition has taken him from car park supervisor to portfolio manager, with 33 car parks and £21m of income under his responsibility.
Andrew Wraight, Centre Manager, Idlewells Shopping Centre
In the nine months since his appointment, Andrew Wraight has built solid tenant relationships and set up a weekly newsletter to encourage visibility.
Jackie Helliwell, Centre Manager, Marshall’s Yard Shopping Centre
Jackie Helliwell assisted in the launch of Marshall’s Yard in 2007. Her work forging local relationships and developing media campaigns won her the role of centre manager last year.
Gemma Chidgley, Customer Service Manager, The Light, Leeds
Having worked her way up from part time receptionist, Gemma Chidgley has introduced a mystery shopping service and increased return visits despite the economic downturn.
Deepeka Dayal, Marketing Assistant, The Mall Southampton
Starting out as a secretary, Deepeka Dayal progressed to marketing assistant within a year. She has contributed to a 31.7 per cent increase in ancillary income from RMUs at The Mall.
SHORT TERM RETAILER OF THE YEAR
Sponsored by Retail Profile
Dyson (at Bluewater)
In an industry first, household brand Dyson’s pop-up store in Bluewater allowed shoppers to engage with products in a carefully designed, industrial setting.
Cosy Camper (at Buchanan Galleries)
With a colourful array of clothing and camping equipment on offer, Cosy Camper achieves an annual turnover of £275,000, double that of any other first floor RMU at Buchanan Galleries.
Jumping Clay (at Westfield Castlecourt)
Jumping Clay was introduced as part of Castlecourt’s RMU strategy to deliver new and innovative products. Alongside retail, it offers an educational platform through creative play.
Just Lovely (at White Rose)
Having launched at White Rose eight years ago, Just Lovely has expanded from RMUs to in-line shop outlets. Its collection of bags now sells across White Rose, Meadowhall and the Bullring.
Natural Wood (at The Glades)
Offering traditional wooden bowls and ornaments all sourced from sustainable sources, Natural Wood combines a quality product with high levels of customer service and has become a successful part of the tenant mix at at The Glades in Kent.
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