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NEW DESIGNS FOR 2010

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Fax: 623-780-9757

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wholesaler and a computer wizard, and that background has served him well. “My father owned Mem- phis Import Company,” he says, “and I grew up in the business. My wife and I started Wholesale Imports (to become Michelle and Scotts Wholesale Imports) in 1989. I have always been a computer geek, so we did digital catalogs and the website early on, but the web business didn’t become really important until about fi ve or six years ago.” But that website has really

pushed actual sales for Michelle and Scotts Wholesale Imports. “Around half of our business comes from the website,” says McMillin.

“We just try to make our website as easy to use as possible, and price the merchandise as cheaply as possible. We don’t try to do dropshipping or free shipping as a policy. We prefer to stick to ba- sics and give good product, good service, and a good price. Loyal customers are sent coupons to be used on our website, but these are more of a customer rewards thing rather than a business plan.” The company sells ladies’ fash-

 www.iconeum.com

   

ST. Benedict Cross KZE332B

Wood Rosaries RSW0002

Medallions & Pendants

ion accessories, including jewelry, hair accessories, handbags, etc. “We have about 6,000 active skus at any one time.” And business is doing quite well. “We have seen increases in our business during this “recession,” McMillin reports. We did see a slowdown in the rate of growth for the last six months of 2009. 2010 has been good. You need to sell product that your customers can sell and make money on. That is our one driving idea.” ■ The following were interviewed

for this article:

Ceramic Angel Figurine C7921-03

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 

96 June 2010

Religious Bracelet SKU2264-0

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A NEW Rosary for the NEW Millennium

Iconeum, LLC

PO Box 571, Mohegan Lake, NY 10547

fax: (914)-514-8047email:sales@iconeum.com

(800) 741-7754

Visit

Jerry Conklin, president Conklin Fashions 9-11 Johnson St Bainbridge, NY 13733 Toll Free: 888-563-4411 Tel.: 607-967-3021 Fax: 607-967-3027

continued on page 97

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