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COVER STORY
Wholesalers Meet
Challenges Online
continued from page 90
nection by offering thousands of profi table products.” One big way Price Master is
adding value is through its web initiatives, which have evolved over the last ten years. “Our origi- nal website was launched in 2000, and we revamped it to what it is today in 2005,” says Najimi. “Ini- tially the website was static and diffi cult to maintain. Now we are able to continuously update the content with up to date product and pricing information. We’ve added new features over the years, and more are on the way to better serve our customers.” She does expect to grow online.
“Currently our Internet sales are a fraction of our total sales volume, but more and more of our custom- ers are realizing the convenience and benefi ts of using our website to get information about products, prices, and even place orders. One advantage the website has is that it is available 24/7, and the products and prices get constantly updated with new and exciting items.” That’s important when you are
looking at a large product base. “We offer an extensive product line of 3,000 plus items, in catego-
ries such as general merchandise, health and beauty aids, OTC medi- cine, energy products, c-store items, batteries, lighters, condoms, house- hold products, cigar and tobacco accessories, novelty, automotive, and much more.” Najimi feels that she has some-
thing more to be proud of. “We feature product availability rates of over 95 percent. We do this out of our 100,000 plus square foot distribution center, operated by 40 dedicated, reliable, and experi- enced employees.” She also serves her customers by being on top of the latest trends. “Energy products, functional beverages, and herbal supplements continue to be popu- lar. Ed Hardy branded products are making a lot of noise.” Scott McMillin got his start as a
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