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Wholesalers Meet
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continued from page 89
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one to fi ve stores, kiosks in malls, online retailers, Ebay sellers and power sellers, and swap meet ven- dors. The range of product sold is huge. “We sell everything from iPods to pneumatic drills to fi re truck and ambulance supplies,” he says. “Our biggest categories are apparel, consumer electronics, and computer equipment.” Landis points out that the
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companies who sell on the site are being affected by the economy in a way that actually helps Liquidation. com. “Primarily our sellers are ma- jor retailers who have warehouse overstocks, stock that was on the store fl oor that has been pulled from shelves, and merchandise
that customers have returned.” And consumers are returning more than usual. “There’s more buyer remorse, so we’ve seen an uptick in returned goods.” That gives an edge to buy- ers. According to Landis, “we are a source for small businesses to fi nd product at a very low cost. They are able to source product cheaply. Because we have so much prod- uct, because we are reputable, we can be that source for small busi- nesses. Cars, shelving, clothing, all the name brands; from the ground up we are here to support a small business person, helping them to stay competitive.” Helping small business owners
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is also a priority and a strategic strength for Price Master Corp., a wholesaler specializing in selling a very wide range of goods to corner stores and mom and pop shops. “As our economy got bombarded with record gas prices, followed by the mortgage crises and widespread unemployment,” says marketing manager, Nahid Najimi, “the diffi - culties faced by the people affected everyone and eventually trickled down to impact our customers, which of course impacts our busi- ness.” But she is optimistic. “With every challenge there is opportuni- ty, and we think that many people who have been facing diffi culties in their personal lives and in their businesses, try to fi nd alternatives and solutions to their problems. Our existing customers, and those who aren’t yet our customer, when faced with slower sales and rising overhead costs, fi nd it necessary to search for new and profi table products to try to make up for the shortfall. That’s where Price Master adds value to the equation and truly becomes their profi t con-
continued on page 95
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