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continued from page 86
is money to be made. The latest hot seller, “We put a peace sign on some of our tie-dye shirts, and those are a huge hit. Anything with a peace sign seems to be very pop- ular.” Herman also says that there is a lot of demand for products with hemp leaf designs. MDM only sells wholesale, out
of its own warehouse in Sunrise, Florida. “The minimum order is 12 items,” says Herman. “I have several customers that buy in vol- ume. You know, there are a lot of people that call up and say, ‘I want to buy in volume, can I have a discount?’ I say, ‘What do you mean, volume?’ They say, ‘Oh, I want to buy four or fi ve dozen.’ To me, volume is 50 dozen or more. We work pretty close, so it’s hard to come down too much, but we do for certain people.” Business has been more chal-
lenging for Golden Resource Trading, according to manager, Jason Chen, but the purse and wallet wholesaler is altering its product mix to fi t current trends. “People like fresh products,” says Chen. “Big purses with many pockets are popular. The more colorful, the better.” But more important than style is novelty. “A lot of people are looking for new stuff. If it is new, they like it. Every time we offer new stuff, it sells.” That applies to the company’s
website, newly revamped in March. “We added a shopping cart,” says Chen, “and we fi nd that it is very important to update the site regu- larly. And our sales through the website are growing.” The company
sells hundreds of styles, each in a range of colors, out of its own ware- house. But it also has a showroom in Manhattan, on 30th Street. “We get a lot of walk in traffi c. Local street vendors and retailers come to our store to buy. They like to be able to touch the merchandise.” In addition to street sellers and
retailers, Golden Resource does signifi cant wholesale business with fl ea market sellers and other wholesalers. “Our store front is wholesale only,” says Chen. “Our minimum order is $150, we offer a 5 percent discount on orders over $500, and we offer free shipping for orders over $1,000.” Stockwell Greetings was found-
ed 12 years ago, and the owners have been in the greeting card busi- ness for 25 years. With experience
continued on page 88
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June 2010 87
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