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KIOSK KORNER

Whimsical Watches

continued from page 82

the watches because she was into miniatures and making doll houses. It was primarily a hobby that grew to be more work than originally expected.” He purchased the company three years ago and changed the name, but the idea is the same: watches with miniature customized art objects on the watch face. A teacher’s watch might have a tiny apple and a tiny pencil. A graduation watch might feature a teensy mortar board and diploma. Figures can have customized hair and skin color. An arts and craft watch might be specialized for crochet or knitting, or cross-stitch. Over the three years that

he has owned the company, Winenger reports that business has been brisk. “Despite the poor economic environment, we’ve tripled the sales in our business the past three years. Our price point is good, our product is assembled here in the United States, and we donate to charity,” he says, pointing to the company’s contributions to breast cancer research and cures. And he is offering several options that make his watches an excellent fi t for kiosk sales. The fi rst is speedy turnaround time. “We do offer expedited delivery, and we also ship small orders out within 48 hours most of the time,” Winenger says, “so our excellent service would be very benefi cial to the kiosk

continued on page 84

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