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COMPANY UPDATE

HealthRockers Launches National Campaign

HEALTH ROCKERS, Inc. has just launched its national multimedia campaign, “Fanta- sy,” that includes the famous springs of the Nature Coast of Florida. The production uti- lized the springs to take its characters out of their every- day routine and submerge them into an underwater fantasy. “With our new campaign, we wanted to illustrate how our product can help blur the lines between reality and fantasy. The LovRub family of sexual enhancement products are

made from only natural ingre- dients, that when combined, take the experience to a whole new level,” says Teri Amato, CEO of Health Rockers. Lubricants have been on the market for many years. The

Health Rockers/LovRub prod- uct line is both a lubricant and stimulant. It touts its distinction in the marketplace by being made from natural ingredients. An advocate for all-natural products, with previous expe- rience in Nutraceuticals, Amato rejected the idea of the chemi- cal, methyl salicylate, which is used in many lubricants as its warming agent, and has nega- tive compounding side effects. Not only has Amato stimulated the consumer naturally, but re-

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