EDITOR’S LETTER
SPORTS
www.sportsmanagement.co.uk
MANAGEMENT
VOLUME 14 Q2 2010
RAISING THE GOLFER’S GAME
2010 FIFA WORLD CUP™ FOCUS
Sir Craig Reedie
the IOC executive shares his bidding expertise
SCOTSTOUN ATHLETICS
STADIUM
opens for business
Club support is key for England Hockey
SOCCERCITY
STADIUM
GROWING THE GRASSROOTS
A
THE OFFICIAL
MAGAZINE OF SAPCA
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Rory McIlroy winning the Quail Hollow Championship
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Evangelical about sport
s the new Conservative/Liberal Democrat coalition government takes power, policy makers, governing bodies and all those who rely on the public purse are keen to establish how the new administration will approach the issue of funding for sport and active leisure.
Throughtout the election, discussions have focused on the cuts in public funding necessary to balance
the books, leading to fears that sport will need to shoulder its own fair share of the pain. However, it’s unlikely sport will be the first budget to be scrutinised, as funding for this sector is small
potatoes when compared with massive government departments such as pensions (£119bn), health care (£119bn), education (£84bn), defence (£44bn) and welfare (£105bn). Annual expenditure on sport and recreation for 2010 will come in at around £2bn nationally and £6bn locally. The consensus seems to be that expenditure on sport is likely to be relatively safe up to 2012, in support
of the Olympic Games, but most take a gloomy view of things after this point and seem resigned to cuts. The question is, how hard will we lobby to protect sports funding and how effective will we be? We know the great value of sport to society, but history tells us that incoming administrations are
often not up to speed with the intricacies of our sector and can be unaware of the great power and benefit of sport. We’re not great at self promotion and as a fragmented industry without a proper representative body, we’re vulnerable when it comes to making a case for our own survival. And survive we must. The sports sector is in a totally different league now from the time when the
We’re not great at self promotion and as a fragmented industry without a proper representative body, we’re vulnerable when it comes to making a case for our own survival
Conservatives were last in power. Thirteen years of funding and support from Labour have built a sector which employs around 3 per cent of the workforce – 600,000 people – and is growing fast at both a national and local level and across public, private and voluntary sectors. We can look to other parts of the industry to see how powerful lobbys have been formed to make a
case for continued funding. Leading organisations across the culture sector, for example, recently joined forces to launch an initiative, Cultural Capital: A Manifesto for the Future, which argues that “investing in culture will build Britain’s social and economic recovery.” Seventeen organisations, representing thousands of facilities, were involved in its creation, including the Museums Association, lottery awarding bodies, the Cultural Learning Alliance and tourism, heritage, library and arts quangos. The authors make a powerful case for the arts and culture as both catalysts for change and a source of inspiration and wealth creation, saying: “As the economy begins to move again, the cultural sector is ready to contribute to the upturn. We are ready to give our ideas and energy to help with the restructuring that will be needed as the country renews itself.” The manifesto shows how arts and culture are a pivotal part of the national life of Britain, arguing for continued funding and explaining the positive impact thirteen years of investment has had on engagement, with record attendances and the highest ever levels of participation. The tourism sector has been similarly bullish over the years,
commissioning independent analysts to prove the economic value of tourism. The sports sector must unite to create a similarly potent argument in defence of our sector. The time for infighting is over.
Liz Terry, editor
lizterry@leisuremedia.com
the leisure media company publishes
SPORTS
MANAGEMENT
RAISING THE GOLFER’S GAME
Sir Craig Reedie
the IOC executive shares his bidding expertise
SCOTSTOUN ATHLETICS
STADIUM
opens for business
Club support is key for England Hockey
GROWING THE GRASSROOTS
SOCCERCITY
STADIUM
Issue 2 2010 © cybertrek 2010
Read Sports Management online
sportsmanagement.co.uk/digital
3
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