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SAQ completes Ronaldo project
U
K-based sports training company Speed Agility and Quickness (SAQ) recently completed the
development and delivery of a training programme involving FIFA World Player of the Year Cristiano Ronaldo. SAQ was appointed by advertising
agency MC Saatchi&Saatchi to produce a high-profile exercise and skills pro- gramme for oil giant Castrol – one of the major sponsors of the 2010 World Cup. The brief for Castrol: Challenge Ron-
aldo was to draw up a programme which would see members of the public enter a competition to take on the Portuguese international in a one-off skills chal- lenge. SAQ’s international managing director, Alan Pearson, was in Madrid to launch the programme at the Real Madrid training ground with Cristiano
Brigid Simmonds, Chair of the CCPR Ronaldo goes through his SAQ paces
Ronaldo and members of press and film crews from around the world. SAQ has previously worked with a
number of leading football and rugby clubs and also provides training pro- grammes and nationally recognised awards for schools and coaches.
s
Small Project Fund unveiled for Scotland
Community-based groups will also
portscotland has announced the launch of a new funding stream for capital projects worth up to
£100,000 as part of its wider Sports Facilities Fund strategy. The Small Project Fund aims to make
it easier for smaller projects to access funding through a one-stage application process, which is available to clubs, com- munity hubs and local authorities.
have the opportunity to apply for 100 per cent of their project costs, worth up to £50,000 in some cases, subject to there being a “clear financial need”. A sportscotland spokesperson said:
“This new funding stream will be based on a one-stage application process – a move which will make the process easier and quicker for applicants to apply.”
FA CHIEF VOICES CLUB FINANCES CONCERN
A leaked report compiled by former Football Association (FA) chief execu- tive Ian Watmore has warned that more clubs may be on the verge of financial difficulties. According to BBC Radio 4’s The
Report programme, Watmore wrote the report before resigning from the FA and suggested more clubs could be facing ruin. Efforts to introduce increased scrutiny over clubs’ financial affairs have been met with opposition from both the Premier League and the
Football League. An FA source told the programme: “The Premier League did not need the FA interfering with the financial side. It saw its role as the financial governing body of football.” The FA, however, responded by say-
ing that there was “no evidence” that either competition had opposed plans to introduce new checks that aim to increase clubs’ financial security. It comes as administrators at Ports-
mouth Football Club revealed the club’s debt had increased to £135m.
results of a survey on fairness in sport. In this survey we described how
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unfairness in professional sports can take many forms – cheating, diving, failing to walk, arguing with officials – and it seems that much of this is creeping into the amateur game. Nearly two-thirds of those people
involved in community sport in the UK that we polled believe that this type of unfair play is appearing in amateur sport. Although we did not prove any
causal link between the two – and it would take some pretty smart social scientists to do so – it seems that some of the responsibility lies at the door of our elite sportsmen and women. Almost everyone we asked agreed
that the behaviour of our elite athletes influences young people in sport. While most believed that sports people were a good influence, only one in four thought they made ex- clusively good role models for young people. That’s a shame, because the vast
majority of our sportspeople are fine examples – look at the likes of Ryan Giggs, Jonny Wilkinson or Paula Radcliffe. These people who com- pletely dedicated to their sports and do great work outside of them too. But it seems that their actions can be overshadowed by those of a few high profile individuals. So the question is, do we expect
too much of our athletes – both in elite and amateur sports – or do they deliver too little?
o coincide with our national con- ference which took place early this month, we launched the
INDUSTRY COMMENT
Issue 2 2010 © cybertrek 2010
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