offering our female target group an unusual product,” says Yvonne Hall Tobiasson, Merchan- dise & Licensing manager at Volvo Cars’ Global Marketing department.

The three shades of nail polish echo three of the colour options offered on the all-new Volvo S60. Vibrant Copper is one of the new model’s launch colours. At the Geneva motor show, visitors to the Volvo Cars were greeted by a nail artiste where they could get their nails painted in one of the three special colours.

Ahead of the launch of any new model, Volvo Cars develops a collection of products designed to match the new car, improve brand awareness and generate increased business potential.

The all-new Volvo S60 is an eye-catching car packed with attitude and driving pleasure. As soon as the vehicle went on display at the Gene- va motor show, the wraps come off an exclusive collection of selected accessories. They are a per- fect match for the car and its target group. For instance, how about an exquisite pair of tooled goatskin gloves or three nail polishes in striking Ember Black, Vibrant Copper and Cosmic White?

“Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time

In conjunction with the launch of the all-new Volvo S60, Volvo Cars has launched a dar- ing and different marketing campaign – the Naughty Volvo campaign. A “Naughty Volvo” website (www.naughty.volvocars.co.za) has been developed as part of the campaign. It will form the platform for various Volvo S60 mar- keting activities. And it even has a “naughtym- eter” – a fun device that let’s you choose a level of naughtiness for the S60.

For example twelve short films have been pro- duced at the Volvo test-track and visitors to the Volvo Cars Naughty website can put the S60 through four different ‘tests’, and by using the naughtymeter they decide just how naughty they want the S60 to behave. Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122