The GTA Construction Report –MAY 2010 – PAGE B1

RAWdesign – BMW MINI Toronto dealership project

RENDERINGS BY SPACECRAFT 3D VISUALIZATION, ALL CONSTRUCTION PROGRESS PHOTOS WERE BY RAWDESIGN STAFF.

Reputation, brand standards and creativity connect to achieve urban design success

STAFF WRITER – GTA Construction Report Special Feature

The architectural and construction work on the new 20,000 sq. ft. BMW MINI dealership in Toronto shows clearly how brand perceptions, experience and long-established relationships in- terconnect to create a truly successful project. The $6 million project at the corner of Eastern and Broadview Aves. Has already resulted in ex- tensive and positive publicity for the Architects, RAWdesign, including a Toronto Star profile by Christopher Hume with the headline: “MINI dealership designed for maximum effect – Build- ing at long-neglected east-end corner fulfills its urban duties with aplomb.” Roland Rom Colthoff, RAW’s principal in

charge of the project, and project Architect An- drew Thorpe said that everyone associated with the project respected the BMW and MINI brands, reflecting a combination of quality and whimsy. Colthoff said the BMW owner’s repre- sentative Pedram Razzaghi communicated effec- tively with the architects, consultants and construction project manager Urbacon as the sub-trades associated with the project took extra care to ensure their work met the specifications.

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