StRategy and viSion
As we celebrate our fifth year in operation it’s amazing to look back at all the changes and accomplishments our small organization has seen over the years and also to see how our original strategies still hold true today. the diagram below is an articulation of our strategy for arts development and the vision we work towards. it forms the basis of our programs and activities.
Key SuCCeSS FACtoRS
gReat
aRtiStS...living and working in Calgary with complementary strengths in the related and supporting professions of arts and entertainment management, marketing and distribution.
SpaCeS a thriving cultural sector requires a diverse range of spaces that encourage growth in creativity and support growth in audience. our inventory of spaces should include flagship spaces to showcase the best of the best, complemented by a large number of incubative spaces, including artist live/work space, to enable artists to build their careers in Calgary.
funding a thriving cultural sector requires a funding system that provides a reliable base for operations (particularly important for large institutional players), while at the same time encouraging innovation and growth. funding should be from a diversity of sources and should also recognize the importance of individual artists (average salary in 2006: $19,000) to the sector.
awaReneSS the upcoming work and success of the artists and arts organizations working in Calgary needs to be widely known both for market development purposes and to support tourism and economic development agendas, but also for the purposes of securing the resources necessary for the ongoing development and growth of the sector.
mutually benefiCial linKS
• human resource development systems (formal/informal/lifelong)
• economic development • tourism development
ouR ViSion AS it ReLAteS to ARtS AnD CuLtuRe in CALgARy.
a thriving cultural sector with local and international resonance.
ouR ViSion AS it ReLAteS to CALgARy.
CalgaRy
a culturally vibrant city that inspires and engages the world.
8 CalgaRy aRtS development
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