::Publisher’sWelcome

The First LadyPuts Fitness First

Michelle Obama fights childhood obesitywith “Let’sMove!”

simple choices in order to improve their family’s health. These include limiting time spent watching television, mandating “out- door” time, and preparing healthy food to take to school. I applaud the first lady for taking on a prob-

lemthat,while serious and growing, can actually be solved—or at least greatlymiti- gated—through simple, commonsense action. Children look to adults, especially their

parents, as rolemodels.When we incorporate exercise into our daily lives, we are showing kids how tomake wise choices for themselves. Healthier, more physically fit kids are

Since the days of Eleanor Roosevelt, it has been customary for the first lady to choose an issue aboutwhich she cares deeply and use her unique position to raise public awareness. In the 1980s,Nancy Reaganmade headlineswith her “Just SayNo” anti-drug campaign. (I can’t say itwas taken too seriously bymy classmates, but at least itwas easy to remember!) Earlier this year, First LadyMichelleObama

launched an ambitious campaign to combat childhood obesity, called “Let’sMove!” It has four principal goals: educating parents about the importance of proper nutrition and exer- cise for their families; reducing fat, sugar and processed foods inmeals;making nutritious foodmore accessible; and increasing the emphasis on physical education. The stakes are high. One in three American

kids is overweight or obese, and theUnited States spends $150 billion a year treating obesity-related illnesses. “We want to eliminate this problem…in

a generation,”Mrs. Obama said in unveiling the programon ABC’s “GoodMorning America.” As parents of two young girls, she and President Obama havemade some

also smarter kids. An expanding body of research shows that exercise improves brain performance by boosting memory and cognitive processing speed. We can ignore the warning signs and the

facts at hand, and continue to raise a genera- tion of overweight and obese children, who will suffer a lifetime of health problems. As they grow, their brains and bodies will be denied the countless benefits attributed to being physically active, and theymay never reach their full potential. On the other hand, we could take steps

(pun intended) to ensure that we raise a generation ofmore active, healthier, happier and smarter children. The choice is clear. Let’sMove! Let’s Get

Active! Yours in health,

ABOUT IHRSA

Founded in 1981, the International Health,Racquet & Sportsclub Association (IHRSA) is a nonprofit associa- tion representingmore than 9,800 health clubsworldwide. IHRSA and itsmember clubs are dedicated tomaking the world healthier through regular exercise and fitness promotion.

CEO & PRESIDENT

Joe Moore

BOARD OF DIRECTORS

David Patchell-Evans, Chairperson

Goodlife Fitness Clubs

Lynne Brick

Brick Bodies Fitness

Rick Beusman

Saw Mill Club

Bob Shoulders

Fayetteville Athletic Club

Mike Raymond

Curves International

Susan Cooper

BodyBusinessHealthClub&Spa

Art Curtis

Millennium Partners Sports Club Management

Sandy Hoeffer

Western Athletic Clubs

Chuck Runyon

Anytime Fitness

David Hardy

Club Fit Corp. Fitness Industry Council of Canada

Kilian Fisher

ILAM - Ireland

Kay Yuspeh

Leisure Sports

Bill McBride

Club One

Gene LaMott, Ex-Officio

TW Holdings

Jay Ablondi Publisher

P.S. For awealth of ideas about living healthier, visit letsmove.gov.

S P R ING/ SUMME R 2010 | GET ACTIVE! 3

SPECIAL ADVISOR

LATIN AMERICA

Richard Bilton

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