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LEGALLY BIC

Shaving expert Bic has teamed

up with the latest musical to take London’s West End by storm, Legally Blonde. The partnership is designed to ‘set sales soaring’ and will incorporate national competitions, above the line advertising and on-pack promotions. The partnership will run across the Bic Soleil range and will be led by Bic Soleil Scent. Jay Banerjee, marketing manager for Bic shavers, says: “We are thrilled about our partnership with Legally Blonde the Musical. Elle Woods is the ultimate girly girl with a brain and this means she’s a great fi t for the fabulous range of Bic Soleil Shavers. The pink Bic Soleil Scent shavers are eye catching and the on-pack presence of such a high profi le show is set to increase the great buzz around the BIC Soleil range.” For more information on on the Bic Soleil range visit the new site www.feelthesoleil.co.uk.

ON THE BOX

Jemma Kidd make up is now available through one of the world’s largest multimedia

retailers, QVC. The Jemma Kidd collection is designed to bring teaching, education and step-by-step know how to women across the country, and launched on QVC on 18 April in a two-hour long programme dedicated to the range. Jemma Kidd herself is well known for her highly successful academy for make up artistry and masterclass home courses. She says: “Millions of women wear make up, but few of them have been taught how to apply it or have found real confi dence. Launching on QVC will enable me to teach step-by-step all the professional techniques and backstage tricks – I’ll be bringing the school to the comfort of peoples’ own homes.” A simple, step-by-step set of instructions is to accompany each of Kidd’s products sold on QVC in an aim to make her professional skills and knowledge available to all women. Kate James, head of beauty buying at QVC, adds: “QVC is available in 23.1million UK homes and we are excited to be making Jemma and her range accessible to a wide audience”.

WINNERS TAKE IT ALL

Winners of the hotly anticipated Cosmetic Executive Women (CEW) UK awards have been announced. Top beauty industry experts

gathered in London to hear the results of the awards, which were decided by a panel of 700 industry members. The winners included Elemis, which won Best British Brand – Mass and Prestige, All For Eve, which won every category it was nominated for including Best New Brand - Mass, and Clarins Beauty Flash Balm which won Best Iconic Beauty Product – Mass or Prestige. Other winners included Liz Earle, which won Best New Bath and Body Product – Prestige, Best New Everyday Skincare Product – Prestige and Best Classic Beauty Product Prestige and St Tropez which won two awards for Best New Self Tan or Sun Care Product – Mass, and Best New Self Tan or Sun Care Product – Prestige.

www.purebeauty.co.uk

May 2010 Pure Beauty

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