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are very common and occur when a hair is forced to grow back into the hair follicle.” For a quick hair-free fi x, Gudka advises shaving. She says: “Shaving is one of the fastest, most convenient and pain-free methods of removing hair anywhere on your body. It helps skin stay healthy by removing dull and fl aky skin and can enhance your tan by sweeping away the top layer of dull, fl aky skin which hides your gorgeous, glowing colour. It is particularly helpful for removing hair from the armpits as this seems to grow noticeably faster than other areas on the body and requires a fast and convenient hair removal method.” She adds: “When you are ready to start shaving, rinse your legs with warm water to soften the skin and relax the hair follicle, and exfoliate to get rid of dead skin cells. When the skin is damp, lather with Wilkinson Sword shaving gels, which are enriched with vitamins A and E to protect the skin from irritation, and shave with a quality razor such as Wilkinson Sword’s Quattro For Women range, which uses four ultra thin blades and two large conditioning strips, allowing it to glide easily over the contours of the skin.”

BEST FOOT FORWARD

Just as skin exposed on the rest of the body can be affected by environmental factors, skin on the feet can also take a battering, making it just as important to prepare them for exposure during the summer months. Judith Anders, podiatrist for Scholl, explains: “The skin on the feet, like skin elsewhere on the body, forms a physical barrier to the environment. But on the sole of the foot it also absorbs shock and cushions the impact of every step taken. If the properties of this protective barrier are altered or damaged, the result can be dryness, roughness or hardness, which

if left untreated can look unsightly and cause discomfort. Dry, rough skin is caused by a loss of water from the top layer of the epidermis – the horny layer (stratum corneum). It gets water from the dermis and also from the environment. The water content of the skin is what makes it fl exible and smooth. If water is lost, the cells shrink and cracks appear between them. The skin becomes dry, rough or scaly and can also be more vulnerable to infection. There is also a decrease in the amount of skin we shed from the top layer, which results in a build-up of cells on the skin surface, i.e. a build-up of hard skin.” To remove dead skin that has built up during the winter it’s important to use an exfoliator designed to tackle skin on the feet, and to follow with a nourishing cream, just as you would on the rest of the body. Anders identifi es cracked skin and blisters as the problems most likely to occur during the summer, especially if wearing open backed shoes and sandals without any protection between the feet and the shoe. To prevent and treat cracked heels, recommend your customers use moisturisers that will re-hydrate the top layer of the epidermis. Anders adds: “As cracks in the heel often occur in particularly callused skin, specialist creams with higher levels of moisturising ingredients are advised. Moisturising ingredients such as lanolin are ideal for cracked heels as they work by forming an oily barrier over the skin surface and prevent the evaporation of water.” To prevent blisters occurring advise your customers to invest in footwear that fi ts perfectly, or if already a problem, make sure they purchase a specially designed blister plaster that will allow instant pressure relief and dry up any excess moisture to create a more suitable healing environment.

Follow national sales manager for Paris Presents, Chris Kulla’s pedicure routine for the ultimate summer-ready feet

• Soften your soles with a warm soak for seven to ten minutes. • Scrub nails with a nail brush to clean the nail beds, and a use foot scrub to polish skin smooth.

• Rinse and pat feet dry. Use a foot rasp or pumice to smooth rough skin. • Nudge back overgrown cuticles with a wooden cuticle stick or a cuticle pusher. • Use a toenail nipper or nail scissors to remove any hanging or excess cuticles. • Use the pointed tip of a sapphire fi le or wooden cuticle stick to remove any lint, dirt, or debris hiding under toe nails.

• Neatly clip tips using a toenail clipper or nail scissors. To avoid discomfort, do not cut beneath the nail bed.

• Use an emery board or buffer to give nails an even shape. • Moisturise and massage feet with an intensive heel cream.

www.purebeauty.co.uk

May 2010 Pure Beauty

49

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