product innovations
GLAMOROUS
SCULPTING SOLUTIONS
Magic Body Fashion is an extensive range of over 70 lingerie accessories and slimming shape wear offering “an intelligent solution to a better figure” and presented in kitsch packaging. Each product has been de- signed to give optimal figure correction so the wearer feels and looks their best. Whether itʼs a plunging neckline, figure- hugging dress, backless top or just a bit of a lift without resorting to surgery, Magic says its products solve every fash- ion dilemma even for the trickiest outfits. For the smaller bust MAGIC BODY FASHION offers a selection of inserts in all shapes and sizes to create the illusion of cleavage and added shape.
Try Silicone Curves, Magic
Sweeties, Water Push Ups, Magic Air Pump or the Bikini Push Up. Turn every bra into a luxury version with an array of ʻPimp-your- Bra Strapsʼ; from tiny black pearl straps and straps with jewelled black stones to a metal chain effect design or the glamorous Swarovski-art rhinestone, there is a strap for all occasions.
Add sexy shape to flat bottoms with Bottom Pads or the Caribbean Shorts with discreet removable fuller foam. Magic says that each of these products can help trousers and jeans to fit noticeably better.
New highlights for shapewear in 2010 include the Super Control Bermuda and Skirt, giving powerful correction to the hips and stom- ach with luxurious lace inserts for a modern sexy look. The Strapless Bodysuit features pre- formed cups and a high cut leg for a shapely silhouette. The Push Up
Camisole can be worn over the bra to give added lift, whilst the Wing Bra features elongated side wings that adhere to the skin for backless garments.
For more information call 0207 4994598, email
lucy@pbras.co.uk or visit
www.magicbodyfashion.com
Department Store Buyer 13
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