product innovations
Get crafting
with Serif
In households across the UK, crafting is booming. Serif reports that half of the UK female population has participated in a craft in the past year, and that one in three people in the UK now have a craft hobby. Accord- ing to The Craft Council, crafting is a growing industry with more than 88,000 craft practitioners in the UK contributing around £3 billion to the UK economy each year. Crafting is one of the many ways that people can enjoy themselves without spend- ing too much money, focusing on creating things themselves rather than buying them ready-made. While the more traditional craft- ing pastimes continue, new ones are
emerging. Digital crafting is becoming increasingly popular, with more and more people taking to their PCs and getting creative, whether it’s to make digital scrapbooks, photo albums or greeting cards. Serif ’s Digital Scrapbook Artist is an easy to use and af- fordable software package that’s perfect for adults and children
of all ages to create photo-realistic scrapbook pages and other craft projects like cards.
For more informa- tion please call
Jennie Malbon on 0115 914 9180 or email
jmalbon@serif.com
Fogle’s fine socks
HJ Sock Group is proud to announce a collabora- tion with adventurer and TV personality, Ben Fogle, which sees a collection of technical socks launched this spring. The range follows on from the highly successful ProTrek range and is seen as a step forward into more technical, high performance products. The compact range of six products rep- resents excellent value, with retail prices peaking at around £14.50, and will be offered mainly in men’s and ladies’ sizes, with one children’s option. Ben Fogle says, “Socks, the unsung heroes of the great outdoors: unquestionably protective. The loyal gar- ment cushions the impact, protecting the foot from heat and cold. Fighting blisters and cold, damp and odour, the sock is the ultimate garment.”
For more information call 01455 638800, fax 01455 610535, or email Janet Faithfull at
jfaithfull@hjhall.com
A new style icon
KitchenAid is proud to introduce the new Artisan Blender in 12 exquisite colours and finishes includ- ing the new Cocoa Silver. Designed to complement every style of kitchen décor from traditional to ultra modern, the new blender delivers professional per- formance, with an enhanced powerful motor and blade design that KitchenAid reports is unique. The new Artisan Blender boasts a new blade design, with a robust, stable and durable 1.5 litre glass pitcher. The improved motor is capable of rotating up to 400 times per second, and the five functions in- clude stir, chop, crush, mix, puree and liquefy. Giorgio Baroffio, Marketing Manager, commented:
‘Old Bags’ for stylish women!
The Old Bag offers a range of fun, practical can- vas and leather bags, purses and mugs, designed by Mum, with a little help from her children. All her bag ranges are named after her five children and inside every bag is a label with a message from one of them, giving her products real personality. The canvas bags are designed by
12 Department Store Buyer
“We are enormously proud of the new Artisan Blender. We’ve in- vested a great deal of time and energy to ensure that the end result is absolutely perfect. The blender has more power and capacity as well as improved per-
formance and design. What with that, and the addition of the new elegant Cocoa Silver, this new blender is on its way to establishing itself along- side the world-famous Artisan Stand Mixer as a style icon.”
For more information call 01954 231 616 or visit
www.kitchenaid.co.uk
a woman for a woman; they are all waterproof, machine washable and come in delicious colours with loads of pockets inside and out. The mugs are made of fine bone china so if your customers are gorgeous, hot, 40-something, 50-something or original there is an Old Bag Mug for everyone! If you are looking for something new and different, well designed and well priced, then Mum’s Award- Winning Old Bag Company is for you.
For more information visit
www.theoldbagcompany.com
Reflecting
images like never before
Printingonmetal.com produces a brand new form of art. The brand proudly claims to be able to print any image, art- work or photograph on to metal. It says that the reflection from its new media is simply stunning and a chance to see im- ages like never before. “It's time to move on from canvasses; let the light shine and change the way you view wall art,” says the brand. It offers a very simple ordering process and can deliver worldwide, as well as offering a comprehensive range of framing options. Over the last couple of months
Printingonmetal.com has been busy working on its new to market LED light-frames, which allow your image to reflect all day, but also glow at night, proving an innovative product.
For more information call 0845 9001 247, email
sam@printingonmetal.com or visit
www.printingonmetal.com
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