infrastructure and logistics challenges, but despite these difficulties, the development opportunities of the entire sub continent are coming alive to

S

ub-Sahara Africa poses many political, cultural,

business growth.

For many years Metso SA has operated subsidiary companies in Ghana, Zambia and Zimbabwe, while these subsidiaries serviced largely their own domestic

markets. Three years ago, the company developed an African dealer network to assist in growing its spares and service business, focusing on more distant African countries.

“Our strategy was simply to be closer to the developing economic action”, explained Metso mining distributors and marketing GM, Darryl Moss. A number of agents were identified and appointed in West Africa, Tanzania, Democratic Republic of Congo, Madagascar and Mozambique. These dealers work alongside the existing Metso subsidiary companies in Ghana, Zambia and Zimbabwe, forming a network of service hubs covering African countries serviced by Metso SA sales, service and manufacturing operations.

Pump repair agents

“We also realised that pump service and repair had to be situated close to our customer base, to provide rapid turnaround time that business growth demands”, said Moss. Pumpserve in the SA province of KwaZulu-Natal, and Mpumalanga Pumps in the SA coal fields province, were appointed as agents for pumps and pump spares, and authorised to repair and service pumps on behalf of Metso.

MA EMEA – Southern Africa Territories

West Africa - Hub Ghana

Ghana Benin

Ghana Benin Burkina Faso Cameroon Congo Brazz CAR Eq. Guinea

Burkina Faso Cameroon Congo Brazz CAR

Eq. Guinea

MA EMEA – Southern Africa Territories

West Africa - Hub Ghana

Gabon Gambia

Southern Africa - Hub RSA Southern Africa - Hub RSA

South Africa Botswana Comoros Mauritius Seychelles Madagascar

South Africa Botswana Comoros Mauritius Seychelles Madagascar

Zambia Rwanda Burundi Malawi

Gabon Gambia Guinea Bissau Ivory Coast Liberia Mali Niger Nigeria Senegal Sierra Leone

Central Africa - Hub Zambia

Lesotho Namibia Mozambique Swaziland Zimbabwe

Guinea Bissau Ivory Coast Liberia Mali Niger Nigeria Senegal

Sierra Leone

Lesotho Namibia

Mozambique Swaziland Zimbabwe

Uganda Tanzania Kenya DRC

In the three years since dealer development started, the move has proved successful. Cooperation with dealers has brought Metso closer to distant customers, and played a part in growing sales into growing markets. “Our focus on Africa has reaped benefits for Metso, built capacity at our agents, and has become an integral part of our core business”, said Moss.

Agents were appointed in West Africa, Tanzania, DRC, Madagascar and Mozambique, to assist existing Metso subsidiaries in Ghana, Zambia and Zimbabwe, forming a network of service hubs.

In 2009 Metso had a turnover approaching 6 Billion Euro

Metso employs over 26 000 people

Metso is the market leader in Grinding Mills and Mining Crushers

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