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CUTTINGEDGE

New Ways to Network

Product/Manufacturer: Kaleidoscope Network

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cottsdale, Arizona-based Kaleidoscope Network is unveiling its net- work of websites that are customizable to each casino and each casino player. Kaleidoscope Network is a marketing innovation that allows a

casino to communicate personally relevant information to its players and pro- vides a platform for players to communicate with the casino. The innovation tracks psychographic player data to maximize media

placement strategies, to understand what players want both on property and off, and enhance promotion planning and hosting efforts. Product and service satisfaction is tracked by game and by amenity, to the

time of use. It includes a system of email alerts for notifying staff of dissatis- faction for immediate service recovery, and a system for notifying patrons of upcoming events of their stated interest and expiring offers. All player data is tied to player value taken direct-

ly from the property’s player tracking system. Kaleidoscope integrates with all major player tracking systems and supports clients with customer service and technological staff. Easy–to-read reports are provided in real time, in

graph and chart form, on all psychographic data. Each report is prepared to be analyzed by segment, and includes metrics such as value strata, age, gen- der, club status, distance from property, etc.

Wheels of Fortune

Product: Roulette wheels, reader displays Manufacturer: Gaming Partners International

Player satisfaction data is reported in real time and is compared to prior peri-

ods and summarized with a market ranking report showing where the property ranks against its immediate competition. Kaleidoscope has been in development for several years and has been running

live at Sycuan Casino in El Cajon, California for more than six months. It was introduced to the gaming industry at the recent NIGA 2010 trade show, and both tribal leaders and casino operators have expressed interest in implementing Kaleidoscope at their properties. According to Kaleidoscope Network executives, the company’s pricing philos-

ophy is to make Kaleidoscope available to all casinos by pricing it at an affordable monthly licensing fee.

For more information about the Kaleidoscope Network, visit www.focusonyourplayers.com.

by Caitlin McGarry

Utilizing precision mechanics, all GPI roulette wheels are equipped with high-

security separators, machined from a solid piece of metal with tolerances of plus/minus 0.02 millimeters. Designed and built for easy maintenance, each wheel is individually checked on 12 different points before leaving the factory. To complement its line of precision roulette wheels, GPI also offers roulette

reader displays. Roulette reader displays are available for both single- and double- zero wheels, come in a variety of sizes and feature real-time instant reading of the action on the roulette wheel. With an integrated camera, a slim design and easy installation, GPI roulette reader displays offer features like a display of statistics, such as the 16 last winning numbers, simple bets, hot and cool numbers, display of minimum and maximum table bets and an area for commercial messages. GPI roulette readers are designed for integration with roulette wheels that

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aming Partners International offers a full-service, turn-key approach to providing gaming furniture and equipment for casinos worldwide. For years, its B&G line of precision roulette wheels has been sold all

over the world. GPI is now adding roulette and baccarat reader displays to its extensive line of products. GPI’s European roulette wheels have 37 number slots, including one

through 36 and the single zero, and feature a low-maintenance, secure construc- tion for a highly reliable and consistent game. American roulette wheels are made with extremely precise and secure production requirements and feature 38 number slots, including one through 36 and single- and double-zero slots.

have colored separator cells. GPI also offers baccarat displays, which are fully customizable and display all

the relevant statistics of the game. GPI’s plug-and-play baccarat display features a 19-inch horizontal screen and

an easy-to-use, table-mounted, 19-key keypad with calculator option, all of which can be networked to enable the display of real-time statistics. Graphics can be cus- tomized to accommodate the casino’s display preferences, including custom logo and background, table and game information, game statistics, results statistics, etc.

For more information about GPI’s roulette wheels and reader displays, visit www.gpigaming.com.

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