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in the new environment. French national lottery and sports betting

operator Francaise des Jeux has been especially aggressive. The company recently signed an agree- ment with telecommunications provider Orange to add betting to Orange’s French portals. In March, the French operator acquired its supplier of fixed-odds betting products, London-based Laverock von Schoultz. In February, FDJ inked a sponsorship deal with the nation’s largest commer- cial TV channel, TF1. And in January, FDJ and French casino group Lucien Barriere formed a joint venture to launch an online poker site, with Online Gaming 3D holding a 12.4 percent share and CyberArts providing the platform. In March, French horse-race wagering monop-

oly PMU signed an agreement with PartyGaming to provide its online poker product. In November, PMU contracted with Ireland’s Paddy Power to provide sports betting. On the private competition side, Ladbrokes

announced last month that it has signed a condi- tional 50-50 joint venture agreement with televi- sion Group Canal+ to launch a French-licensed online betting and gaming service. Canal+ is the leading premium pay TV provider in France and operator of such channels as Canal+ and Canal+ Sport. Ladbrokes Managing Director of Remote

Betting and Gaming John O’Reilly said, “Canal+ is a brand that is synonymous with sport in France. We believe that there is an opportunity to build a good business in France over time as the market and regulation develop.”

Dueling Surveys

Conflicting findings make the size and scope of the North American market more mysterious

D

etermining the public’s opinions about online gaming is very complicated, if you

consider two polls released within a week of each other. A survey by market research firm Ipsos Reid

surveyed about 1,000 Americans and an equal number of Canadians with the respondents bal- anced to reflect the demographics of each country, and returned some surprising numbers. According to the poll, a wide majority of citizens in each country believe that internet gaming is legal: 63 percent of Americans and 77 percent of Canadians. This compares favorably with 59 per- cent and 72 percent respectively in a survey con- ducted two years ago. In addition, with appropriate regulations and

www.ggbmagazine.com • May 2010 43

controls, 49 percent of Americans and 55 percent of Canadians are in favor of online gaming. This finding directly contradicts a study released two weeks earlier by New Jersey’s Fairleigh Dickinson University that showed 67 percent of Americans opposed the legalization of online gaming. “The idea of internet gambling appears to be

gaining acceptance in North America, with more people expressing an interest to see it legalized with proper regulation,” says Paul Lauzon, senior vice president and managing director of Ipsos Reid’s

Lottery & Gaming Group. “The regulation issue has the biggest impact on American gambling behaviors. Across the board on a number of gambling, betting and gaming options, we see that Americans are more concerned with regulation than Canadians. “Comparing a number of legally permitted gam-

bling options, Canadian interest in playing remains almost unchanged based on regulation or no regula- tion. But Americans feel more comfortable in playing betting games and gambling when there is a system of government regulation in place.” Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56
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