Go Back to
www.IndependentRetailer.com
SPRING NEW PRODUCTS BUYING GUIDE SEE PGS
SP IAL
20- 8 4
SPECIAL
IS
online at INDEPENDENTRETAILER.COM
and profi ts, it typically comes down to spending more money on advertising and promotion to get more people into the store, in hopes they will buy more. But sales growth expert, Bob Janet, suggests another way. He thinks that the independent retailer should put
away that high cost thinking and
concentrate instead on four time tested, inexpensive ways to increase
sales and profi ts. And Janet should
know. Besides being a sales trainer par excellence, he has owned and operated retail and distribution businesses for the past 40 plus years. Of Janet’s frontline experience, you can say, “He’s been there, done that.” “I get telephoned a few times each
R
week by owners and managers of
businesses of all sizes, asking, ‘What can we do to generate more profi ts?’ ‘What can I do to increase sales?,’” Janet said
ISSUE
May 2010
VO VOLUME 21, NO 6 1, NO..6
4 Tips To Boost Profits
etailing is a challenging business, and for the independent store owner wanting to boost sales
recently. “I always answer, There are a lot of things you can do. But if you want a fast answer, here are three words you need to employ in your business to build profi ts: (1) aggressive, (2) sweat,
and (3) benefi ts.”
• 1) Become more aggressive in
marketing your business in non-costly
ways. According to Janet, all you need to do is use the magic words, Who do you know? Every customer you have,
knows someone — cont’d pg. 89
CO
COMPANY SPO
Whata
SPOTLIGHT
WhataSmoke
New Tech Creates Hot Products
L
inks Marketing, Flanders, NJ, has applied new technologies to solve
Smoking Pleasure for Today’s World
old problems that could well result in two red hot products, perfect for retailers in 2010. The fi rst product, in which the fi rm was a pioneer, is the electronic cigarette, according to Mark Anton, president of Links Marketing, LLC, a sales, manufacturing and retail organization. “Last year, we decided to spin off our electronic cigarette into its own entity called, What A Smoke LLC, to focus strictly on the electronic cigarette
Your direct online resource to over 612,000 productsd
WHOLESALECENTRAL.com
industry. Ever since, we have been manufacturing electronic cigarettes and distributing them throughout the U.S.,” he said. What A Smoke was created to allow
smokers a way to do it in today’s society. “Because there are so many issues involved with traditional cigarettes,” Anton noted, “we felt it was incumbent upon us to come up with a line of electronic cigarettes that could substitute for the traditional cigarette, and be used in places where people
— cont’d pg. 95
Today’s Business News at Cover Online
INDEPENDENT
RETAILER.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104