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Vol 9 • Issue 1 • Spring 2010

Le Chéile

PAGE 19

CAMP NEWS DIGEST

STILETTO DASH - MARIE KEATING FOUNDATION

On St Patrick’s Day supporters of the Marie Keating Foundation gathered at the Spire on O’Connell Street to participate in a 80m dash. This, however, was no ordinary race!

E

ach of the 250 runners sported a pair of 2.75inch stilettos. Predictably the “dash”, which preceded Dublin’s official St Patricks parade, descended in to a hilarious shambles of wobbling ankles and broken heels. But, it was all for a very good cause.

To participate in the dash each runner was asked to donate €25. Marks and Spencer provided prizes and media partners Today FM

and the Irish Daily Mail

promoted the event.

The plan was to break the Guinness world record of 273 runners, but they fell slightly short of the mark. However, the Foundations’ Communication’s Officer, Fiona Heffernan, is confident that the record will be broken next year.

The Marie Keating Foundation was founded by Ronan Keating and his siblings in 1998 following the death of their mother Marie from breast cancer. Each member of the Keating family promised that they

would do everything they could to bring an end to breast cancer. They committed to provide all women and their families with the necessary information to prevent cancer or detect it at its earliest stages. Their collective aim was to “enlighten not frighten”.

Through three mobile information units the Foundation’s dedicated nurses have enlightened over 105,000 people of the causes and risk factors of breast and other cancers. For instance “Men Keeping Fit” is now a successful annual campaign and has significantly raised awareness among men of testicular and prostate cancer. The Foundation also finances many other areas of need in cancer care. Monies raised help to refurbish hospital oncology waiting rooms in making them more comfortable for patients. A comfort fund for those in financial difficulty as a result of their illness provides immediate assistance, when required.

- www.mariekeating.ie

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