UK COFFEE LEADER SUMMIT 2010
Allegra Strategies’ UK Coffee Leader Summit 2010 on the crest of a ‘Third Wave’
In 2010, how will your brand behave? “This year,” explained Jeffrey Young, managing director of Allegra Strategies, “will be all about embracing the ‘Third Wave’ coffee revolution”.
According to Allegra Strategies’ recently released ProjectCafé9 UK Report - responding to the influence of the new ‘third wave’ of artisan coffee shops and the impact of polarised competitive forces will be the key to coffee chains’ expected out-performance of most UK retail sectors as the economy recovers. The UK Coffee shop market has shown
remarkable resilience during recent recession. Allegra’s report shows that the total UK coffee shop market, including branded chains, independent and non- specialist operators, is now estimated at 11,063 outlets. Looking to the future of the marketplace, strong consumer demand for value for money is forecast, driven by increasing coffee knowledge, and focused efforts by chains to add more authenticity will reportedly be required to ensure that the branded coffee chain sector continues to outperform most UK economic sectors. Furthermore, the survey predicts that if operators respond appropriately, the total UK coffee shop market is forecast to grow by 4.4 per cent per annum to exceed 12,500 outlets by 2012.
Fresh Ideas. New
Contacts. Innovation.
The UK Coffee Leader Summit 2010 is - according to its organiser, Allegra Strategies - the most high-profile gathering of around 300 top executives from across the branded coffee shop, food-to-go and food-for-now sectors. This time around the massed throng will examine ‘The Third Wave’ revolution hitting the UK coffee industry, ‘the experiential
10
age of café culture’ and the future of the marketplace. Following the resounding success of last year’s event, this year’s much anticipated outing will take place in the heart of London’s vibrant Borough Market, at Vinopolis on 21 - 22 April 2010. Thought-provoking speeches,
innovative thinking and fascinating panel discussions are on the summit menu, which will allow participants to gain a 360° strategic overview of the rapidly evolving UK marketplace. During the day, speakers from some of the most admired, successful and growing concepts in the UK, will address and share views on a range of forward thinking themes. Panel discussions of the topics will also form a large part of the day’s programme, encouraging audience participation in an open forum, and no doubt sparking some controversial debate among senior decision makers.
Shared visions
The Summit will begin by addressing ‘The
Future of the Marketplace’. Top executives from Starbucks and Caffè Nero will be among those sharing their vision of what lies ahead for the UK coffee industry, from the perspective of the branded coffee chains. Kasse Basse (founder and CEO, Joe & the Juice) will follow with a look at the ‘new generation’ of coffee shops hitting the market. The second session of the day will begin
with an analysis of ‘The Role of Coffee Shops in the High Street’ by Allegra’s own Jeffrey Young. This will be followed by
March / April 2010 café business
presentations from a number of the UK’s most innovative independent operators. Exploring the influence of ‘The Artisan Independent’ and sharing ‘How we do it’ will be James Hoffman (founder and MD of Square Mile Coffee and World Barista Champion 2007), Paul Meikle- Janney (MD, The Coffee Community), Nick Tolley (founder, Taylor Street Baristas), Igor Bekaert (founder, Belgique), Peter Dore-Smith (founder, Kaffeine) and Louie Salvoni (managing director, Espresso Service). In the first session of the afternoon,
Steven Whibley (director of operations, Le Pain Quotidien), Scott Martin (CEO, Coffee Nation) and David Balmer (buyer - Café, Restaurant, Deli Bar & Kitchen, Marks & Spencer) will be among those discussing the ‘Broadening role of coffee in foodservice’. Concluding the Summit, Gordon Muir
(head of marketing, Matthew Algie), Professor Philip Booth (editorial and programme director, Institute of Economic Affairs and Professor of Insurance and Risk Management, Cass Business School), Dr Peter Griffiths (economist), Elaine Higginson (MD, First Choice Coffee), Marcel Clement (European marketing manager, Rainforest Alliance), Paul Zuiderbeek (key account manager Europe, UTZ), Carolyn Fairman (executive director, Coffee Kids) and Fairtrade will all take part in a debate addressing the subject, “Ethical coffee: marketing tool or helping coffee growers?”. The summit boasts a not-to-be-missed speaker line-up and promises yet again
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59