Putting insight at the heart of marketing
April 2010 Issue 126
THE FINE ART OF SUPPRESSION
The importance of optimising suppression
SCV: KEEPING IT REAL
Do you really need to update all of your customer data in real-time?
WILL THE NEW PAF LICENCE DELIVER?
DROWNING IN DATA
CAN MARKETERS HANDLE VAST VOLUMES OF ONLINE DATA?
It’s been years in the making, but will it deliver success for the UK’s direct marketers?
ELECTION EMAILING
LEARNING FROM THE POLITICAL PARTIES’ MISTAKES
US DIRECT
ACTIVITY-BASED SEGMENTATION TO THE FORE IN EMAIL
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