B2B news brought to you by...
Data validation
Market Location refreshes its entire universe in 12 months
B2B data specialist Market Location has confirmed that its business data universe, the most comprehensive in the UK, is now refreshed in its entirety every 12 months.
The company claims to be the only business data owner to have refreshed its entire data file over such a short period, and uses an ongoing process involving a continual data validation and enhancement programming via its in-house call centre.
Market Location’s team of data specialists update and improve all business entries and append additional details, including manually validating collected email addresses to prove accuracy.
As debate about the challenges of purchasing
reliable data continues, Market Location endeavours to guarantee the reliability and
B2B Appointments
Debbie Robinson Blue Sheep
Leading B2B marketing services provider Blue Sheep has appointed Debbie Robinson as its new Head of sales. Robinson joins from her previous role as Executive Sales and Marketing Director at Apex Computers, an IBM and Cisco Premier Business Partner. She helped steer the company away from being a commoditised IT infrastructure provider to become a fully consultative IT solutions and services house. Her primary role is to develop the way Blue Sheep engages with the B2B market. Her remit includes developing the consultative process to collaborate with clients and help them to understand how efficient management of B2B data can bring powerful insight that can be used to optimise marketing activities and enhance customer experience. Robinson said: “My goal is to continue to develop a truly proactive and consultative sales team, engaged in partnership with clients to identify and build solutions that provide tangible business improvement from marketing activities. By developing data strategies with clients we can help them to improve their business performance and obtain better results from their sales and marketing efforts.”
Gareth Horton, Ben Rawes Market Location
B2B data specialist Market Location has made two significant appointments: Insight Director, Gareth Horton, and Account Director, Ben Rawes, have both been lured from LBM to bring additional experience to the team and support the continuing development of Market Location’s insight, and analytics proposition and sales initiative respectively. Gareth Horton assumer responsibility for developing Market Location’s analytical offering, and will work with clients to ensure that they continue to excel in their return on investment efforts. As principal consultant at LBM for nine years, Gareth was jointly responsible for setting up and growing the analytical offering and capabilities within the company. Ben Rawes was previously business development manager at LBM, and will be charged with developing existing client relationships and winning and maintaining large multi-year contracts. He brings an integral dynamic to the marketing team with a background in new business and consultancy for data strategy and telecoms, and proven experience in securing contracts with high profile clients such as COI, EDF and RBS.
www.dmarket.co.uk
FT READERS LIST UPDATED
Wyvern DM has completed a new update of its influential list of Financial Times readers seeking business management education. The FT offers leading edge management titles and courses and there are nearly 35,000 senior management who are actively engaged in improving their education alongside their career. According to Wyvern DM, this offers a database of contacts hungry for success and looking out for anything that will benefit them on their journey. The list offers B2B marketers the opportunity to include a key, highly responsive sector in their next campaign.
April 2010 9
Paul Spinks, Managing Director at Market Location commented: “At Market Location we are very proud to be the largest and most up-to-date business data universe, so we strive to maintain this offering for our clients through our 12 monthly refresh. The effort and investment that goes into producing our data universe at the call centre is a unique service that makes us a reliable and accurate data vendor, so our clients know who they can trust.
“Brands need to demand adequate
precision of its business data universe. In addition Market Location’s clients receive daily updates from this comprehensive data universe, to ensure access to the most accurate information, as soon as it becomes available.
assurances from data suppliers so they can trust they are investing in good quality information. At Market Location we aim to ensure impeccable data value for our clients, so we actively encourage them to come and visit our call centre and see for themselves how we collect data in the most accurate and reliable way.”
List update
NEW VENUES FILE
Thinking Data have launched a new UK business file: Accommodation, Catering & Venues. This new database of over 227,000 businesses offers complete coverage of organisations providing leisure services across the UK, and the file is split into a variety of sub-sections to allow easy targeting of distinct sectors within the industry. Stephen Cook, Director of Thinking Data, commented: “Now is the time of year when many of these businesses will be gearing up for the start of the season, so this is a great opportunity to target them with timely offers and promotions. In the current economic climate, they will be hungry for opportunities to help their businesses grow.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40