NEWS
RM DROP LIMIT ENDS
The Royal Mail is set to grow its share of the door drop market following an agreement to remove the three items per household limit on unaddressed mail as part of a wider deal with the Communication Workers Union.
The agreement was made to seal the end of a long-running dispute and it is widely estimated that the move could allow Royal Mail to double its share of the market to a massive 50%.
DIGITAL REGULATION
Digital marketing and
advertising communications are set to fall within the remit of the Advertising Standards Authority (ASA) later this year, following recommendations submitted by the Advertising Association. The recommendations will bring companies’ marketing communications on their own websites, and other non-paid-for online activity, such as that on social networking sites, within the scope of the ASA.
GREEN LIST AVAILABLE
Thinking Data has launched a new file, Eco: The Green Database, to target consumers committed to living a “green” lifestyle, who bring an awareness of global ecological and environmental issues to their everyday lives.
Built from a combination of lifestyle and transactional data, the database covers affluent, active, older individuals who are interested in products and offers which reflect their lifestyle and interests.
CRM-ACCOUNTS DEAL
CRM vendor Really Simple Systems and accounting systems vendor KashFlow have announced a product and marketing partnership to offer integrated CRM and Accounts to SMEs in the UK.
Both products are now linked in real-time to provide users with a constantly updated, integrated marketing, sales and accounting system.
4 April 2010
Chordiant enhances outbound communication capabilities
Fresh from being acquired by US business process management software solutions provider Pegasystems Inc, Chordiant Software has unveiled Chordiant Cx Outbound, which adds outbound communication capabilities to the inbound capabilities already provided by its Cx Solutions Suite. Chordiant Cx Outbound offers the opportunity to use a common set of customer strategies to systematically determine the best next action for a customer regardless of the direction of the communication and the communication channel.
The new outbound
communication capability, combined with Chordiant’s predictive analytics and adaptive decisioning capabilities, provides self-learning, so companies can have a continually adapting, holistic and complete picture of each and every customer communication, resulting in better inbound and outbound customer interactions. “Customers are no longer willing to accept cookie-cutter communication approaches,” said Raymond Gerber, Chief Technology Officer at Chordiant. “They increasingly expect communications that are relevant and specific to their particular needs rather than the traditional more generic and product
based approach.” Chordiant Cx Outbound offers central control of outbound and inbound communications that takes into account a strong understanding of what has happened to an individual customer in the past and the ability to drive and adjust the flow of inbound, real-time conversations based on an understanding of recent outbound communication. The software also enables the application of constraints to outbound communication, taking into consideration the products available for an offer as well as the delivery channel capacity.
www.dmarket.co.uk
Websites
Postcode Anywhere launches new website
Business efficiency web service company Postcode Anywhere has unveiled its new website, after more than 12 months of preparation and in-house development.
The new website has an
improved user interface and an increased focus on the company’s suite of services, including international address validation and route optimisation. Managing Director Guy Mucklow said: “As a company leading the charge rather than
merely following the constant march of technological progress, the new website reflects just how much the web has changed in the last few years.
“It’s about more than adding a new blog section and Twitter feed. The entire purchase process, from landing on the page, to finding out more about the product; the sales process; right through to the actual usage of our services, has been brought in line with the latest best practice.
Marketing manager Rob Willis
added: “To support the company’s growth over the last few years, it’s essential to have the marketing infrastructure in place to support our expanding portfolio of products, which are all aimed at improving the internal processes of businesses. “With new data licensing coming into effect, including Royal Mail’s Postcode Address File changes, the way we use these services is different – so now’s the perfect time to launch.”
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