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EYE OPENER / A PIER APPEARS, BRIGHTON, ENGLAND

PIERLESS

‘A Pier Appears’ by Creatmosphere was commissioned by Tiger Beer as part of Tiger’s Lucky 8 project to celebrate Chinese New Year and the beginning of the Year of the Tiger.

Creatmosphere produced a one night spectacular on February 10th for the city of Brighton by lighting up the charred remains of the iconic West Pier, unfortunately damaged by fire in 2003. Using 3D mapping and the latest laser technologies, laser drawings were created on the remaining structure using two 10W green lasers to make it appear and disappear on the horizon. The technique is described as ‘laser drawing’ involving the complicated exercise of mapping and scanning the ‘dark structure’ creating a dramatic ‘trompe l’oeil’ (trick the eye) and dynamic visual transformation of the well known pier.

www.creatmosphere.com

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