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Today’sCampus

MARCH/APRIL 2010

WINNING STRATEGIES

forREVENUE GENERATION

by Tom Robinson

5 Introduction

6 Auxiliaries are potent revenue generators 14 Intellectual property produces smart money 18 New campuses and new offerings

22 BUSINESS MANAGEMENT

Smart cards are getting smarter

by Florence Kizza

26 MARKETING

How does pricing influence higher education buying decisions?

by Wes Kauble

28 RISK MANAGEMENT

So sue me: Part II

by Jim Castagnera

36 ENROLLMENT MANAGEMENT

Kirk to Enterprise: By 2013, mobile phones will be the most popular way to web surf

by Joe Dysart

40 STUDENT LOANS

A trifecta of federal burdens will affect student loans

by Justin Draeger

2 Editor’s Note

46 RESEARCH ROUNDUP

Are Americans aware of even some of the breakthroughs that are discovered routinely on U.S. campuses?

By Karen West

48 ENTERPRISE RESOURCE PLANNING

Very scary, very expensive, but a very necessary conversion

by Karen West and Tom Robinson

52 COLLABORATION = EDUCATION

What do a four-year university and a 54-hour entrepreneurs’ Startup Weekend have in common? Just about everything

By Tom Robinson and Jamie Young

54 ART BEAT 58 CAMPUS PHOTOS

62 Advertisers 64 Humor

Today’s Campus covers the people, campuses and companies that are making business news in higher education. The magazine is published six times a year. Readers are executives and managers on 3,097 U.S. and Canadian campuses, as well as those in commercial and government organizations.

609 Datura Street West Palm Beach, FL 33401 561.630.4300 | Fax 561.630.4397 www.todayscampus.com

POSTMASTER Send address changes to the address above.

returnsil@imex.pb.com

PRINTED ON RECYCLED PAPER

Publisher

Jeff Wendt

Associate Publisher

Karen West

Vice President

Robert Schimmel

Editor

Tom Robinson

Graphic Designer

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