Thursday March 18th
11.00 Social Media
From Twitter to TripAdvisor, Facebook to Friendster - what does social media really mean for UK destinations and can they be a measurable part of a strategic marketing campaign? A look at how social media can be used to build brand, influence conversations and sell holidays. Speakers include Craig Hanna, Training Director, eConsultancy and Andrew Seal, Director, Qube Media. The session is chaired by the Tourism Society’s Tim Addison FTS.
13.30 Tourism2012Games.org
The launch of the tourism industry's resource centre for the 2012 Games. This event is a ‘must-attend’ for anyone who works in travel and tourism in the UK and is looking for a definitive source of information about the opportunities that the 2012 Games can bring. Speakers include Jonathan Edwards, triple jump world record holder and Olympic champion, Charles Allen, Chair of the Nations & Regions Group at London 2012; Sandie Dawe, Chief Executive of VisitBritain and Chris Foy, Head of the 2012 Games Unit at VisitBritain.
14.30 Is being green bad for business?
The new climate message and how the tourism industry can respond. Changing behaviour is about selling an aspirational and tangible vision of a low carbon future. Led by Ed Gillespie of Sustainability Communications Agency Futerra, this session will address the communications challenge presented by the climate debate. How can industry respond and what will make businesses and travellers listen? Panellists include Richard Hammond, Founder of Green Traveller; Andy Middleton, Managing Director, The TYF Group Ltd and Bob Burlton, Chair, Co-operative Financial Services, a driving force in the creation of ACT! – Addressing the Climate Threat by Co-operatives Europe.
This information was correct when the show guide went to press. Any changes to the programme will be posted at the Welcome Desk.
TM
BEST OF BRITAIN & IRELAND 2010 5
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