SUSTAINABLE TOURISM SUITE

Events hosted by the national tourist boards of Britain and Ireland.

DAY 2: Thursday 18th March 2010

10.30 – 11.30 An audience with Carl Honoré, author of the best-

selling book ‘In Praise of Slow’.

Sustainable Tourism Suite

One of the most recognised voices to emerge from the Slow Movement, Carl Honoré will share with us the philosophy which blends fast and slow to help people work, live and play better in the modern world. Focusing on slow food and travel in particular, Carl will shed some light onto how the tourism industry can use the movement as inspiration for developing a unique product offering that customers will value.

12.00 – 1.00 Joining the dots: how sustainable transport improves destinations and visitor experience

Sustainable Tourism Suite

Transport is the glue that binds our industry. This session will explore ways that sustainable transport options can help operators and destinations including national parks manage the movement of people within popular tourism locations.

Panellists to include: Mark Smith, The Man in Seat Sixty-One; and Richard Tyler, Brecon Beacons National Park.

2.30 – 3.30 The new climate message and how the tourism industry can respond: is being green bad for business?

Main Stage Event

Changing behaviour is about selling an aspirational and tangible vision of a low carbon future. Led by Ed Gillespie of Sustainability Communications Agency Futerra, this session will address the communications challenge presented by the climate debate. How can industry respond and what will make businesses and travellers listen?

Panellists to include: Richard Hammond, Founder of Green Traveller Ltd; Andy Middleton, Managing Director, The TYF Group Ltd; and Bob Burlton, Chair, Co-operative Financial Services, a driving force in the creation of ACT! – Addressing the Climate Threat by Co-operatives Europe.

See floorplan for location of these sessions.

TM

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