end of year review - part 2

Korsnas help up sales

Quality Meals identified a gap in the market: main course quiches to meet the needs of families. Now by adopting a smart design made of Korsnas White, they have now have the right pack for the product too. With the new pack, sales shot up over 400% in six months. Initially, Quality Meals was using a thin, improperly designed case when they discovered that the quiches tended to crack if han- dled roughly in grocery freezers. “Packaging is central to building a brand. Most importantly, it has to be attractive and communicate the contents clearly, leading to a decision to buy on the part of the customer.” Said Bengt Bussler from Quality Meals. “Thanks to out partnership with Korsnas’ Packaging Performance Service, we were able to develop the solutions we needed.”

For more information visit www.korsnas.com.

Korsnäs and Moët & Chandon - only the best will do

For brand owners like Moët & Chandon, there can be no compromise. They are selling a lifestyle, a dream, and that's what the packaging has to communicate. Deciding to make consistent use of diamond ornament against a black checked back- ground - even on the transport packaging, the new ornamentation was a challenge for Smurfit Kappa, who suggested using a pre-print flexo process. The combination of black and diamonds

demanded much of the liner, and a period of test printing ensued. They decided on six-colour printing and a white surface. The problem was missing dots. The print results were unaccept- able, so they kept testing with different materials. Without changing any of the parame- ters of the printing process, Korsnäs Design yielded superb results. There were no more 'holes' and the gloss was significantly better. The next step was to test the printed material in a corrugating machine. As it turned out, Korsnäs Design yielded the kind of smooth surface that can be tough to achieve with corrugated board.

For more information see www.korsnas.com.

Korsnäs White: exactly what terre d'Oc needed

The presence of nature in terre d'Oc products is strong. Many are packaged in gift packs containing several products. All of the packaging is striking with shapes and colours inspired by the product and origin of the ingredients from all over the world, with the desire to convey traditions and cultures from other countries and to share the world's riches in an equitable way. 'We prefer to print on the reserve side for the soft surface,' says Noël Gorde, packaging designer at terre d'Oc. 'Ever since we started the company in 1995, we have been using Korsnäs board. The volume went up significantly with the introduction of the improved white grade, since we decided to eliminate the plastic window from the packs wherever possible. Windows are a strong trend, since consumers want to see what's inside, but eliminating the plastic demands much more of the board material. Korsnäs' renowned strength was exactly what we needed.”

For more information see www.korsnas.com.

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