end of year review - part 2
End of Year Review - Part 2
Following on from last months End Of Year Review is part two of our choice of favourite products and news stories of 2009. We hope you enjoyed reading our selection in the previous issue and thank you to those of you who got in touch with your sugges- tions for our concluding part two. Already this year has been a busy and exciting one. The economy looks to be on the up and after walking round the easyfairs show in February, it’s clear to
see that the packaging industry is still heathly. Of course what is clear to everyone is that our industry must adapt to the current climate if it is not only to survive but prosper. Eco-friendly must be the topic on everyones mind and af- ter talking to some of you at the show it seems that technology and mindsets are changing everyday in order to reduce packaging weight and help to reduce the impact on the environment. We hope you enjoy our final selection.
New website weaves leaflet label solutions
A new vibrant, visitor-friendly web- site – www.dennybros.com – has been created by multi-page label specialists Denny Bros Ltd to help customers and browsers find the right solutions to the many packaging challenges faced by companies today. The website, designed by Xanthos to showcase Fix-a-Form products, gives visitors easy and quick access to in- formation about the range of solutions available to packaging spe- cialists who want instant options to enhance customer relationship mar- keting through on-pack messaging. And it includes info about the things you can put on-pack including stick- ers, tattoos, magnets, scratch cards, vouchers and questionnaires. The menu points people to a series of bite-sized information pages ranging from solutions for pharmaceutical,
20 Packaging Gazette
promotional and informational multi-page labels to a wide range of product options including folding, laminated and bespoke leaflets. In addition to Fix-a-Form products, the website gives examples of Infor- maxx, Promaxx, Bookmaxx and Total Quality Labels - and the option to or- der samples at the touch of a mouse.
For more information call 01284 701381 or visit www.dennybros.com.
The Bake Perfect Bag
These striking and innovative packs for freezer-to-oven fish portions are constructed from a strip metallised PET/PET heatseal coated laminate and form an integral part of a major product launch for Birds-Eye/Iglo, called in the UK ‘Simply Bake to Per- fection’ and meeting a clear consumer need. Consumer research carried out by Birds-Eye revealed that customers are often wary of cooking fish be- cause they are not confident of cooking it safely or properly. The ‘Bake Perfect Bag’ provides an
important reassurance in the kitchen, helping to overcome significant barri- ers to consumption. The consumer opens the product carton revealing the silvered inner pouch, creating a sense of occasion. The strip laminate displays the upper surface of the fish, typically including an appetising swirl of flavoured butter. The laminate packs are designed for oven cooking from frozen.
garyt@ffppkg.co.uk.
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