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When emailing your details to these directories, it’s crucial you think about what words you’d like to act as anchor text, linking back to your website. Think of your keywords and try to get the directory to hyperlink those. And don’t just use the same old keywords, keep it varied - that really is the key.

Do something different

When Boomerang PR needed to focus on attracting more business, we decided to launch our own magazine, Creative Boom. We wanted to support other freelancers and small firms out there who were struggling to survive the recession.

The resulting success was something we never anticipated but by helping others and doing something fun and ‘different’, we also helped to raise

Boomerang PR’s profile and have attracted lots of new business.

Other people who are having a bash at promoting themselves online while helping others include the RedLemonClub - a fantastic online resource run by designer Alex Mathers. There’s also Pikaland, which is managed by illustrator Amy Ng and one of my favourites, Design for Mankind, run by writer Erin Loechner.

Public Relations

Public relations is about reputation. It’s the result of what you do, what you say, and what others say about you. It’s about protecting and enhancing your reputation. Consider writing a press release about your business - see our ‘How to write a press release’

article - and pick out the latest news about your products or services.

Have you just launched a new product? Taken on a new client? Have you moved to new office space? Think about what the online journalists might find interesting and send them all the information they need.

Don’t forget to make it clear which words or phrases you’d like to be hyperlinked back to your website and pick out keywords if possible. The title of your press release is the most important factor for SEO. Don’t try to be clever, just think about what people might search for within the search engines, i.e. if someone is looking for a potter in London, your title should start off as ‘Pottery London...’

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