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The entire business model has been transformed and we’re undergoing the biggest cultural shift since the Industrial Revolution.

If you’re a creative business, freelancer or craft maker just starting out and you’re keen to promote yourself - you can use the Internet to your advantage.

There are lots of ways to promote your business online and here are just a few of our suggestions.

Website

To get started, you need an online presence. If you’ve got the budget, hire a web developer and graphic designer to create a website for your business. Obviously, if you have these skills yourself, you will have no problem.

Try to avoid having just a static website and have something that incorporates a blog. Read our - ‘Why blogs are important for your website’ - to understand why fresh and relevant content is key to your website’s success. Wordpress is a fantastic platform to build a website that incorporates a blog.

If you haven’t got the budget for design, you could always purchase a theme from somewhere like Themeforest.net or WooThemes. com. It will also save you further money, as it cuts down the time required for a web developer to create your site.

What’s in a name?

Next, decide on a domain name. You can see what’s available at 123-reg. co.uk. Our advice is to find something

that has both the ‘co.uk’ and ‘.com’ available. You can then buy both to ensure that no one tries to tarnish your company’s reputation. Some people buy every domain possible. We only think you need to purchase these two.

For SEO purposes, it might be worth buying a domain that isn’t just a baby. That’s because Google loves older domains and will see your website as more important if it has an older domain, particularly if it was registered before 2000. You can check the age of domains using this helpful tool.

Try to also include one of your keywords within your domain name. For instance, with Boomerang PR, I have included ‘PR’ within the URL using www.boomerangpr.co.uk.

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