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BUSINESS: How to promote yourself online

By Katy Cowan of www.creativeboom.co.uk

Creative Boom is an online national magazine designed to celebrate, inspire and support the creative industries throughout the UK.

It was launched in July 2009 by husband and wife, Tom and Katy Cowan, who also run Boomerang PR – a PR and digital agency based in Cheshire.

The couple identified a real lack of support for the creative industries, a sector that is rapidly growing, and decided to plug the gap by providing an online resource for freelancers and companies, both large and small, to raise their profiles, network and ultimately secure more business.

UK Handmade asked Katy for her top tips on how small business can promote themselves effectively online...

One of the most beautiful things about the World Wide Web is how it has brought the globe together and allowed freelancers and small businesses to compete on the same

26 | ukhandmade | Spring 2010

scale as larger and more established firms.

Access to free technology and cost- effective online marketing has meant that anyone - no matter how large or small - can use the Internet to tap into global markets and become a successful operation. In fact, it has completely shifted the goal posts. Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98
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