BOC MERCHANDISING PAGE FOLIO
• Keep the displays well stocked, since empty spaces sell nothing and it may give our customers the impression that we haven't got any or that we don't care
• Look at the display as if you were a customer • Have you followed the rules? • Is it attractive and clearly signed? • Will it persuade the customers to buy? Look at your outlet through the eyes of your customers.
• Present products for sale in a way that attracts people and persuades them to buy
• Use the open display policy to enable customers to self-select products
• Maintain your company image with good quality merchandising
• Present the outlet stock in a way that enables customers to browse and collect products quickly • Remember - Empty spaces sell nothing • Clean, well laid out displays sells • If you see that something is not up to standard, do something about it
• Good housekeeping is everyone's responsibility.
Merchandising is physical salesmanship, remember:
• Position - Visible and grouped together • Impact - A change round or a sale creates interest • Availability - If you have it you sell it • Price - Clear price and always have a ‘special’
6. To encourage related and 'spur-of-the-moment' (impulse) buys, related products should follow on in a logical order. This is known as 'product adjacency'. It allows the customer to think of the task in hand, rather than just the products. Remember - think job not product.
7. Product lines and packs should always be displayed the right way up and facing the customer so that they can read the labels easily Give more space to products that sell quickly
8. Empty spaces means lost sales and lost profits 9. When stocking shelves, pull older stock forward and clear shelves of damaged or out-of-date products
10. When displaying items of a high value, secure them and place them near to a counter where they are less vulnerable to theft.
It is a well-proven fact that more sales result when products are displayed for self-selection than if products are not displayed. When it comes to merchandising . . . space means money . . . so let's display your products to their best effect. And remember that empty spaces sell nothing! Nobody wants to buy fresh air!
Having displayed products effectively it is now key to ensure that they are cared for while on display. Remember that the product will belong to a customer eventually. • Make sure that the units have the right fittings at the right levels - small at the top, large at the bottom
• Use the correct fittings to ensure that the products don't fall off the display when the customer tries to remove one for purchase
• Keep all packaging, products, shelves and fittings clean • Rotate the stock • Damaged products should be removed from a display. • Clean, well laid out displays sell. Dirty, poorly presented displays not only deter the customer from buying but also may encourage them to visit a competitor
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