PORTLAND YACHT SERVICE'S
THE MAINE
BOATBUILDERS SHOW
58 FORE STREET, PORTLAND, MAINE - 19, 20 and 21 March 2010
NEWS FROM MAINE BUILT BOATS
The new West Bay 37 launched last summer from the shop of West Bay Boats in Steuben.
By Jane Wellehan, President, Island in September, and the Fort Lauderdale
MAINE BUILT BOATS NEWS
Maine Built Boats International Boat Show in Florida in
October. At both shows, we had Screening of “Maine Built Boats: Art & different boat builders, explained Jobson. “
2009 was tough year for Maine’s representatives from member companies Soul” in Mystic, CT Everyone is very passionate about their
Boatbuilding and Marine Industry. During working the show with me help educate Mystic Art Cinema, 27 Coogan work and in the end Maine boat builders
these difficult times, Maine Built Boats has consumers about Maine and our Boulevard, Olde Mistick Village, Mystic, build an extremely high quality product. It is
continued to build awareness and boatbuilding capabilities. CT the skill and the pride that goes into each
appreciation for Maine’s Boatbuilding We sought press from magazines, Portland, Maine –Mystic Seaport, in boat that makes a Maine built boat so
Industry. We have used traditional and emagazines, and newspapers, and worked collaboration with Maine Built Boats, will special.”
modern marketing tools to help spread the over the year to develop relationships with present the documentary, Maine Built “We wanted to tell the story of Maine’s
word about Maine. editors. One highlight was Voice of America Boats: Art and Soul, at The Mystic Art boat building heritage, and to celebrate the
Our website continues to be a focal Radio visited Mount Desert, and Cinema in Mystic, Connecticut on March boat builders pride, expertise and skill. Gary
point of our marketing strategy. Traffic interviewed several different builders. The 27
th
at 1 pm. The event is open to the public. is a fantastic ambassador around the world
continues to grow in visitors. Over the last news feed from that has appeared in many Maine Built Boats worked extensively for sailing and boating, and we are honored
year, we had visitors over 26,000 visitors from magazines, and in newspapers as far away with world class sailor, Gary Jobson in 2007 that he chose to work with us in making this
over 126 countries. Visitors viewed an as Turkey! to produce a documentary about Maine’s documentary,” said Jane Wellehan,
average of over 7 pages, and spent an average We organized two Marketing Training boatbuilding tradition, its 400 year old President of Maine Built Boats. “I have had
of over 3 minutes on the site, as they get Seminars with financial help from NSAI. history, its expert workforce and the state-of- the great privilege and pleasure of traveling
their fix of beautiful boats. The first seminar was held in April at the the art innovations at work in Maine today. with Gary along our beautiful Coast as he
MBB produces a monthly eNewsletter Maine Maritime Museum in Bath, and the “The challenge now is to get the movie interviewed boatbuilders and shot footage
that features news of our members and is second was held in December in Ellsworth. shown to as many audiences as we can,” said of yachts under construction, under power
sent to interested consumers, boatbuilders, We had great seminars on everything from Jane Wellehan, President of Maine Built and sail, and racing – both sailboats and of
people in the marine press and marine trades email marketing to blogging to taking better Boats. “We were absolutely thrilled when course, lobster boats. The passion and pride
all over the world. The newsletter serves to pictures. Many members have started to Mystic Seaport, one of the leading Maritime that Maine builders take in their work – their
remind people regularly about Maine send out email newsletters and have started Museums in America, asked us to be part of art – is very evident. Everyone who loves
Boatbuilding. We just received notification blogging, using modern technology to help their Maritime Matinees series.” boating and loves the coast of Maine should
from Constant Contact that we have been attract customers. Weaving together interviews with see this film.”
named a “Constant Contact All Star” for 2009. Membership has diversified over the
boatbuilders, designers, journalists, boat
This means that our bounce rate is low, our past year. We have companies that build
owners and historians with footage of boats
Continued on Page 26.
“click through” rate is high. People read our boats, but also have marinas, naval
and of Maine’s Coast, Maine Built Boats:
newsletter. architects, hardware manufacturers, and
Art & Soul showcases the unique and world-
We had two great showings of the movie boat yards that concentrate on repair work.
renowned qualities that make up Maine’s
CONTENTS
“Maine Built Boats: Art & Soul” we We hope to continue to grow and diversify
boatbuilding industry today. Gary Jobson,
produced in 2007 in April in Ellsworth and in in 2010, so that we can build awareness for
the producer of the film, is an ESPN
June at the Maine Maritime Museum in Bath. all aspects of the Boatbuilding Industry.
commentator and sailing analyst, former
Exhibitor Location 4
March 27
th
, we will be showing the movie at
America’s Cup Tactician, lecturer and writer.
Seminars 4
the Mystic Seaport in Connecticut.
Gary Jobson will be on hand to introduce the
Floor Plan 6-7
We exhibited at the Newport
documentary. “The best part about this
Exhibitor List 8-15
International Boat Show in Newport, Rhode
project was the opportunity to interview 32
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