OPINION
the decision to market and sell our video cassette. Today there are a
technology under our own brand. great many PDAs and Netbooks
As a result another division of available on the market; however
Citizen – Citizen Business we developed this avant-garde
Machines (CBM) – merged into computer over 15 years ago.
Citizen Systems Europe in 2006
to form a single integrated and
recognisable brand. Today, we
Watch heritage
operate across Europe through
our network of authorised Our watch heritage comes through
suppliers, providing customers in many areas of our business.
in a wide range of industries with We are also one of the world’s
the very latest printing technology. leading manufacturers of crystals,
used as the timing component in
While printers remain our core watches, microcomputers and
business, we’ve also been known PCs, and Light Emitting Diodes
for putting our hand to developing (LEDs), used as indicator lights
other technologies in years gone on many devices. Furthermore,
by. At one time we were the having produced larger size
largest manufacturer in the world LCD panels for hand-held games
of floppy disk drives, supplying and some early laptops, we
Compaq in Scotland with now manufacture small-size
hundreds of thousands of units a LCDs for some of the world’s
month, and we also produced tiny biggest mobile phone brands.
one-inch hard drives for Hewlett In addition, we have developed a
Packard. Citizen was also the wide range of calculator products
producer of many of the original from pocket and desktop to
Compaq laptops and our scientific models.
knowledge of this was used in
perhaps our most innovative Today, we have customer sales
development - a miniature laptop and technical support operations
for in co-operation IBM, the in many European countries, to
international network of distributors seen us penetrating markets as
and value added resellers covering diverse as industrial, retail, health -
more than 40 countries. care and mobile applications.
Staying dedicated to our strong
Wide-scale market
working ethics of providing the
penetration
highest quality products and
service we continue to meet
Our extensive product range, the evolving demands of our
which encompasses thermal label customers to develop products
and barcode printers, portable tailored to specific business
PC110. This way-ahead-of-its- market our products throughout dot matrix printers, mini and demands. At the same time we
time product was a fully functional Europe, the Middle East, the POS printers, receipt and kiosk will remain the company that will
palm top laptop with a tiny Indian sub-continent and all of mechanisms, continues to grow. set the standard for performance,
keyboard, which when closed was Africa. Serving these markets we While our advanced knowledge reliability and value in this sector
smaller than a hardback book or have a pan-European and and networking capabilities have for years to come. circlesolid
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