PRODUCT NEWS
Avery Dennison's
Retail Solution simplifies
seasonal markdowns and
promotions for retailers
The Retail Solution
is a hand-held
very Dennison Printer
A
print-and-apply
Systems Division is labelling package,
launching its new pre-installed
complete labelling with intuitive and
concept to facilitate practical software,
markdowns and in-store
saving the client
promotions during hectic sales
time and trouble
periods. The Retail Solution is a
configuring or
hand-held print-and-apply labelling
manually loading
package, pre-installed with
pricing information.
intuitive and practical software,
saving the client time and trouble
configuring or manually loading
pricing information. The client
receives a complete labelling
solution they can use right out
AVERY DENNISON AT
of the box. Some 84 per cent
A GLANCE
of consumers have left a store
without buying what they wanted
Avery Dennison
because issues related to
develops identification
incorrect labelling or markdown take sales assistants away from shelf-edge labelling and inventory
and decorative solutions
pricing on a particular item. the customers and lead to a drop applications and is compatible
for businesses and
in service levels, more errors and with different label formats, colours consumers worldwide.
The simple user interface allows unhappy customers. The Retail and sizes such as red circles, shelf The company’s products
error free access to preconfigured Solution brings between 50 to 80 edge labels and square labels. IT include pressure-
pricing, markdown, promotion and per cent time-saving efficiencies manager at Desigual in Spain, Toni
sensitive labelling
shelf-edge labels. The ADSYNC that allows store assistants to spend Sanchez Navajas, commented:
materials; graphics
software ensures pricing files will more time selling to customers. “The Pathfinder combines all the
imaging media; retail
be uploaded and downloaded tools we need in a single device.”
apparel ticketing and
automatically between a PC The Retail Solution is based around Information director at DATCH
branding systems; RFID
and hand held device, with no the Pathfinder Ultra hand-held in Italy, Andrea Pachera, said:
inlays and tags; office
bespoke software development
products; specialty
required. This instant, two-way
communication between the
device and the master stock file
makes inventory control consistent
“
Since using Pathfinder Ultra Platinum 6039
tapes; and a variety of
specialised labels for
we have increased our efficiency by about 60 automotive, industrial
and straightforward, and is said
per cent and have reduced time spent on
and durable goods
to eliminate stock discrepancies.
applications. A Fortune
re-labelling.” – Andrea Pachera, DATCH.
500 company with sales
of $6 billion in 2009,
Time-saving efficiencies
computer that combines scanning, “Since using Pathfinder Ultra
Avery Dennison is based
data collection and print-and-apply Platinum 6039 we have increased
in Pasadena, California
Some 34 per cent of retailers carry labelling all in one compact machine. our efficiency by about 60 per
and has employees in
out markdowns manually during The terminal is fully loaded with cent and have reduced time
over 60 countries.
store opening hours, which can pricing, markdown, promotional, spent on re-labelling.” circlesolid
www.itrportal.com
IT RESELLER – MARCH 2010 39
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