automatic
point of
data capture
sale
Unitech launches
ANY NEWS new Channel
COMP
Partner
Programme
In addition, the programme underlines marketing funding support or even
Unitech’s channel-centric market strategy CRM options.
Raymond Wolfert: “We are very excited
by recognising those partners that
about this new partner programme,
United. It is strengthening our focus on
generate demand in their market space. Working together
working together with our channel
Value-added distributors are working
partners and improving the way they do
business with us. United is developed
closely together with VARs and
with common growth goals in mind.” Sharing of resources resellers, and besides marketing and
As indicated by its name, the financial services they are offering
programme unites Unitech and the value add on top of pick, pack and
channel partner for mutual benefit ship services. In addition, the value-
nitech has introduced a and will facilitate greater sharing of adding distributor is supporting
U
brand new Channel resources. Unitech understands Unitech resellers on complex hardware
Partner Programme called channel partners are key to the offerings. The United Partner
United. The programme successful implementation of its Programme is geared to support the
has been designed with products at end-users. The company value-added distributor by means of
all players of the supply chain in mind, comments that not only do its partners stock rotation plans, coop-funding and
working together and being united in continue to provide customer services assigned Unitech sales professionals
one programme. United is designed to once the solution implementation is to work on business development
provide better profitability and growth completed, they also guide end-users programmes through their reseller
for partners. Members can benefit from through their manufacturer selection community – jointly united.
business development programs, process. United contributes to all of
excellent sales support, tailor-made these stages of engagement. Unitech states that its value-added
marketing support and additional solution partners have an in-depth
programme features based on various United is tailored to channel partners’ understanding of their market and offer
partner status levels. specific needs and comprises four customised and finely tuned complete
solutions. The company adds that
“
these partners have deep know-how on
The newly developed United Channel Partner Programme
implementing and maintaining Unitech
reinforces Unitech’s commitment to its channel partners across
equipment at end-user locations and
EMEA, aiming on growth and improving their bottom line. In
also support customers on their software
integration. The United Partner
addition, the programme underlines Unitech’s channel-centric
Programme is geared to support
market strategy by recognising those partners that generate
value-added solution partners by means
demand in their market space.
of demo equipment programmes,
price support and marketing support.
categories. The programme distinguishes Unitech comments that the value-
The newly developed United Channel Value-Adding Distributors, Value-Added adding solution partner will “feel
Partner Programme reinforces Solutions Partners, Business Partners being part of Unitech family – united”.
Unitech’s commitment to its channel and Independent Software Vendors.
partners across EMEA, aiming on Each category will be offered a suite Business partners will promote Unitech
growth and improving their bottom line. of tools such as project protection, equipment when possible. Unlike a >>
20 IT RESELLER – MARCH 2010
www.itrportal.com
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