mag 01°2010 EdITORIAl
A whole lot
of green!
dear readers, when picking up this magazine, from our founding families; they do not change
you may have thought: “Well, that’s a lot of green!” from quarter to quarter. Over forty years ago, our
Thomas Borst We felt much the same way when we examined founder Gerhard Sturm set forth the principle that
Managing Director Sales
our company’s roots, values and success factors. every new product must be better and save more
Group Management
We were a bit surprised, but thoroughly pleased energy than its predecessor. Ever since, we have
to learn: ebm-papst is a green company, through developed and lived out this green philosophy
and through. This is not for opportunistic reasons without necessarily thinking about it every day,
or because it is currently beneficial from a political, and certainly without constantly putting it in the
economical or social standpoint to portray spotlight. With “GreenTech”, we are making a
oneself as being green. Rather, it is because statement that is more than a round green sticker.
green is at the core of our being — because our It does not stand for a handful of showcase
engineer’s spirit is the pursuit of doing more with products, but for an entire company and it’s
less. Because the company’s heart beats faster attitude. To find out more, read the cover story
when these solutions make customers more on page 10 and many other articles of this issue
successful, create new markets and thus move of our customer magazine — and learn from
the organisation forward financially. And because everyday collaboration with us. We look forward
our company’s goals and values are inherited to working with you!
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