KNOW YOUR BRANDS | 49
KNOW YOUR BRANDS
Jay Morris from Watch gives us the lowdown on the
covetable brands
RECOMMENDED BRAND
FOR HIM AND HER: Mondaine, the official Swiss Railways watch. Designed as a
station clock by Swiss Railways employee Hans Hilfiker in 1944 and launched as a
watch in 1986, Mondaine is a Swiss design classic. Prices start from £119.
BRAND OF THE MOMENT
NIXON – Five years ago it was a cult accessories brand for surfers, snowboarders and
skaters in southern California. Now, the brand’s popularity has surged, partly helped
by its team of ambassadors including American skate legend Tony Hawk, musician
Little Boots and Heroes actor Milo Ventimiglia. The huge range of watches includes
surfing tide gauge watches and flower shaped watch pendants.
FOR HIM: We recommend the Nixon 51-30, their signature design. An oversized dial,
tide gauge sub dial and water resistant to 300 metres. Prices range from £360 - £410.
FOR HER: The Nixon Timeteller P, available in a variety of acid bright colours. Already
heralded as ‘the new Swatch’ by The Sunday Times Style Magazine. Prices from £55.
GET AHEAD OF THE GAME WITH…
Storm – The London based brand famed for its unique designs and innovative new
ways of telling the time. Every collection includes limited edition pieces and a small
range of Storm Black; a premium capsule collection.
FOR HER: The ‘Tixi’ from the Storm Black collection. Available in black and silver or
white and gold, it’s slim and sleek with diamonds, a sapphire glass face and black onyx
stone. Very special indeed. From £319.99.
FOR HIM: The ‘Cosmo’ from the Storm 2010 Men’s collection. This futuristic special
edition watch features a multicoloured LED time display with each colour representing
a unit of time. £159.99.
i-on_Edinburgh_51_Mar10.indd 49 25/2/10 14:24:41
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