disease, one that takes many lives each
year. His journey is dedicated to the
thousands of people that will be diag-
nosed with pancreatic cancer.
ATRA and ATRA member shops
will help to create peace of mind for
Chris by performing his vehicle main-
tenance, as well as repairs for his tow
vehicle during this documentary tour.
Beginning in Santa Barbara, California,
Chris will have his 12-point service
check performed by ATRA in Oxnard
and will be visiting several member
shops throughout the US (All 50 states)
and Canada, where he will also be
conducting events to increase national
awareness. At each of these events,
ATRA will be a prominent sponsor of
this very worthy cause.
For further details about the
Road2ACure cause, visit their web-
site at
www.road2acure.org. Stay
tuned for more information regarding
ATRA’s support in upcoming issues of
the magazine.
Repetition is the key! With ads on
Google, Yahoo, Facebook, and motor-
cycles and vehicles that cruise the roads
across thousands of miles, more and
more consumers will be recognizing nationwide warranty program. and opportunities for recognition, in
the ATRA logo and searching for an Members of the association are addition to all the technical services
ATRA Member repair center. taking advantage of these features and we provide, for a low cost of $85 per
But that’s not where it stops for benefits daily while other transmission month. You can save even more with
ATRA. Once we’ve helped the custom- shops throughout the country are strug- different payment options. With no
er find you, we help you even further gling to make ends meet without the long-term contracts and no hidden fees
with your business by providing tools assistance of membership. it makes membership in the only non-
to help manage your business. You As a business owner, I’m sure profit trade association a no brainer.
will receive technical support, busi- you are aware of the thousands of Are you ready to get customers in
ness management courses, technical dollars spent every year on business your shop? ATRA Members are ready,
training, certification programs and the consultants and advertising agencies. willing and already benefiting from the
support of a network of more than Becoming an ATRA member works efforts of its association.
1,500 members banded together in a to give your shop further credibility
GEARS March 2010 51
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