Express Transmissions, Stockton, CA
Billboards – Express
Transmissions has 13
billboards like this throughout
the greater Stockton area
Mario and Maria Jauregui Randall Smith, manager/service writer. Randall joined Express
Transmissions in November of 2009.
He recommended that Mario expand 5 Recurring Traits 3. Processes and Systems —
his services to include general repair. The What’s Working survey has Mario created a sales strategy based
So he tried it. But in the end Mario covered a lot of ground over the last on trust, that brings cars in and sells
decided that both he and his customers few years. One of the clearest results transmission work. And now that he has
were better served if he stuck with what was to identify the 5 Recurring Traits a successful process, he never deviates
he and his staff knew best: transmis- of the most successful shop owners. from it.
sions, and that he leave the general And Mario’s resume provides strong 4. Right People — Mario sur-
repair work to his other customers; the support of those traits: rounds himself with employees who
shops that send him referral work. 1. Attitude — Mario’s can-do share his goals and vision, and who
Today, Express Transmissions is a attitude allowed him to build a winning work hard to make sure that the shop’s
transmission repair shop. Oh, they han- strategy, one that any other shop would reputation remains strong.
dle computer or electrical repairs when envy. And he did it during a weak 5. Pull the Trigger — Once he’s
it affects transmission operation, and economy, in the Most Miserable Town decided on a strategy, Mario isn’t afraid
they’ll handle a leaking freeze plug in in the US. to invest the time and money necessary
the back of the engine when the trans- 2. Vision, Plan and Goals — He to put his plans into action. Not every-
mission’s out. But in general, they’re a took what he’d learned at Expo to heart, thing works exactly as he hopes. That’s
transmission shop. And they’re making and visualized a plan to build his busi- okay; he tries, evaluates the results, and
money doing it. ness to $100,000 a month. He worked moves on.
with the experts to create a cohesive Mario is a big believer in these
strategy designed to bring more cus- traits and points out that the reasons
tomers into his shop. they have worked for him is that he
48 GEARS March 2010
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